The story of the Ogi brand starts simply with a hole in the market and one man’s desire to fill it. While running a Minneapolis retail optical shop, David Spencer felt a growing demand for small frames that were not only finely crafted but also affordable. After an unfruitful search for a collection to fill this need, David determined that he would simply fill it himself. With nothing more than a concept and a pad of paper, David began sketching out frames and shopping the idea around to every factory he could find. David launched Ogi’s first eyewear collection in 1997, consisting of fifteen unique styles in five colors. His design approach combined small, refined shapes with bright colors to produce a line that was unlike anything else available in the market. The first Ogi collection debuted at Vision Expo East in 1997 to a feeding frenzy of hungry buyers. “My booth was in the worst position I could have ever thought possible… I was in the back corner of the show, near the bathrooms. While I was setting up my booth, a designer from the booth next to me told me that we would be lucky to sell one piece. It was one of the busiest shows I have ever done. My booth was so full that someone actually came up and asked me what I was giving away for free,” said David. David instantly found a niche for his small frames. As Ogi’s business continued to expand, so did the size of frames and the number of styles being released each year. “One of Ogi’s key philosophies from day one is a constant release of new products. Everyone is always looking for something new; Ogi never disappoints them.” Today, David’s philosophies of design continue to shine through with each new release. As the company moves forward so do David’s designs. Ogi’s 2011 Collection embodies the spirit of Ogi’s beginning with a fresh, contemporary flair.

Ogi Eyewear continues to redefine affordable luxury by offering luxurious eyewear at unprecedented price points. The 2011 Collection embodies the spirit of Ogi’s beginning with a fresh, contemporary flair. The spring collection consists of 14 new ophthalmic styles, 8 kids models and 4 new sunglasses. The collection is inspired by the distinguishing elements of modern architecture. Styles from the new collection are bold, contemporary eyewear pieces designed to stand apart from the prevailing styles. These new models deliver style and substance through the use of premium materials and diligently placed details resulting in eyewear that is unrivaled for its design and price point. Utilizing the finest materials and components from international locales, Ogi creates unique eyewear collections sold only by select optical retailers worldwide.