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Minneapolis, MN (September 26, 2025) — The Optical Foundry  has introduced a refreshed brand identity, including a new logo, updated brand guidelines , and a redesigned website that offers improved navigation and a more intuitive user experience. These updates reflect the company’s evolution as the home of nine independent eyewear brands and Sayduck, a leader in 3D and Augmented Reality visualization technology.  “The Optical Foundry’s refreshed identity reflects a modernized look while continuing our commitment to independent practices,” says Rob Rich, CEO. “Our mission remains to empower optical professionals with creative eyewear collections and forward-looking solutions like Sayduck.”   The Optical Foundry at a Glance Nine Brands:   Article One (2015), l.a.Eyeworks  (1979), OGI & OGI Kids (1995), Red Rose (1980), SCOJO New York (1985), SCOJO NYC 212 (2025), Seraphin (1997), Seraphin Shimmer (2021).   Sayduck Virtual Try-On : 3D and AR visualization technology for optical practices (2024).   Commitment: delivering original design, margin-friendly products, and innovative tools that help independents thrive.   Motto: Independence for Independents   About The Optical Foundry Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck  virtual try-on technology. Built on the motto Independence for Independents, the company empowers optical professionals with quality products, innovative tools, and steadfast support.   theopticalfoundry.com

MINNEAPOLIS, MN (August 12, 2025)  — The Optical Foundry , curator of distinctive eyewear brands, announces the arrival of its Fall 2025 Collections. This season celebrates the creative breadth of true independent eyewear, from bold color experiments and architectural minimalism to vintage-modern refinement and athletic-luxe innovation. “Independent eyewear doesn’t follow trends,  it shapes them,” says David Duralde, Chief Creative Officer of The Optical Foundry. “Our Fall 2025 collections are purpose built for optical professionals who want frames that tell a story, connect with clients, and keep them coming back.”  The season opens with OGI , where playful geometry and witty color pairings meet confident gesture. The Parka , with its cupcake shaped acetate front in vivid triple-toned laminations, and Mini Soda , a butterfly silhouette blending perky pops of color with grounding tortoise, embody OGI’s fearless embrace of personality. Oh Shucks proves that metals can be fun, with precisely hand-painted lines adding intrigue from every angle.  Style by OGI: Parka From there, Article One takes center stage with its Athletic Transfer design ethos, a philosophy where performance function meets elevated form. Every detail, from rubber temple inlays to custom silicone pads and a seamless blend of acetates and metals, is engineered for movement while exuding refined, everyday style. Unlike logo driven brands that rely on billboarding, Article One lets design speak for itself. The Kent , a sleek, sporty acetate shape with a secure, flexible fit, and the Otis , built to transition effortlessly from workout to workday, prove that technical innovation and aesthetic sophistication can live in perfect balance. Sunglasses like the tastefully sculpted Lansing and the generous fitting Budd show how style and performance can join forces.  Red Rose then pares things back to architectural minimalism, made in Japan with ultrathin profiles and subtle scale play. The Atri , with its disciplined lines and touch of rim color, and the Romana , a larger lens silhouette in a featherlight build, capture the power of understatement. The Cadorno , with its scaled-up geometric metal form and tonal-fade acetates, delivers a look that feels both magnetic and minimal.  We definitely can see the drama in restraint this season with Red Rose.   Styles by Article One: Kent , Otis , Lansing , and Budd Seraphin draws on old-world craftsmanship, reimagined for the modern luxury customer. The Mackey , a bookish round in rich acetate with vintage-inspired temple and hinge details, and the Malcolm , a rectangular matte acetate with a suede-like finish, showcase the brand’s ability to make heritage feel freshly tailored. The Niagara stands out for its sculpted presence and custom hand worked metal temple core wire, revealed through the acetate for a touch of artisanal intrigue.  For those who prefer their refinement with a hint of sparkle, Seraphin Shimmer offers subtle glamour. The Shimmer 59 , a butterfly shape with a slimmed down acetate profile, exudes elegance with Austrian crystals set in the metal temple like fine jewelry. The Shimmer 70 , a rectangular cat-eye in luminous acetate with discreet crystal inlays, turns heads without shouting.  Styles by Seraphin: Mackey , Shimmer 59 , Shimmer 70 , and Malcolm Finally, SCOJO NYC 212 proves that value can still look designer with stainless steel and acetate combinations like the streamlined Lexington Avenue and the 59th Street , where sleek presence meets buttoned-down style.    Together, the Fall 2025 collections reaffirm The Optical Foundry’s role as a creative hub for independent eyewear, giving Optical Professionals a portfolio of distinctive voices designed to inspire loyalty, spark conversation, and shape the market.    Explore our full portfolio with the Virtual Try-On App , an intuitive tool that lets patients and practices preview frames in real time, anytime. This digital experience enhances fittings and empowers independent practices to inspire confidence and connection.  Style by OGI: Oh Shucks About the optical foundry Founded in 2002, The Optical Foundry unites nine independent eyewear brands: Article One, l.a.Eyeworks , OGI, OGI Kids , Red Rose, SCOJO NYC 212, SCOJO , Seraphin, and Seraphin Shimmer. Its mission: Independence for Independents, gives Optical  Professionals the freedom to offer distinctive frames unavailable in mass-market portfolios.  theopticalfoundry.com      Contact:  Please direct media inquiries to marketing@ogieyewear.com .      *****  Join us at Vision Expo West!   We’re heading to Las Vegas for Vision Expo West , September 18 to 20, and we’d love to see you there. Visit us at Booth P18019 for a first look at what’s new across all eight of our independent eyewear lines: OGI, OGI Kids, Seraphin, Seraphin Shimmer, Red Rose, Article One, SCOJO New York, and the new SCOJO NYC 212.   Schedule an appointment  to explore our collections, discuss partnership opportunities, and receive a  free frame certificate  as our thank-you!  #IndependentEyewear #Fall2025Collection #TheOpticalFoundry #EyewearTrends #VisionExpoWest #LuxuryFrames #BoldEyewear #MinimalistDesign #AthleticLuxe #OGIEyewear #ArticleOne #RedRose #Seraphin #EyewearInnovation #OpticalFashion

MINNEAPOLIS, MN (July 28, 2025)  — Article One is proud to unveil the Summer 2025 release; a refined collection of optical and sunwear designed for those who move through the world with purpose and personal style. Featuring 9 new frames and newly refreshed brand guidelines, this collection furthers the line’s commitment to timeless design, precision craftsmanship, and quiet innovation. “Rooted in the belief that good design is a form of respect, the new Article One eyewear and sun collection celebrates the personal style and individuality of those who wear it,” says David Duralde, Chief Creative Officer of OGI Eyewear. “This season’s release features refined silhouettes, tactile craftsmanship, and purposeful materials — frames designed to feel as good as they look. The timeless design DNA of Article One is carried out with precision and intention, bucking throwaway trends and sidestepping logo mania in favor of styles that speak to the individual rather than function as brand billboards.”  Munro pictured at the Vision Council's 2025 National Sunglasses Day event in New York City. The Summer 2025 collection offers expressive silhouettes with streamlined engineering; designed to move with the wearer and made to last. Movement-forward sun styles like WHEELER , FIFE , and VERMILLION are crafted for lightness and lifestyle, while standout designs such as MORGAN and the polished oval profile of MUNRO add elevated sophistication.  Also debuting this season: BLANCH , FLETCHER , HOLLOWAY , and GULLIVER ; four optical releases that emphasize intelligent shaping and considered construction.  Styles: Fife , Gulliver , Fletcher and Munro Coinciding with the launch is the reveal of Article One’s refreshed brand guidelines; a modernized visual and written framework that strips away excess to spotlight function, fit, and intention. With a clearer editorial tone and minimalist typographic system, the update mirrors the brand’s foundational principles: timeless form, ethical craftsmanship, and purposeful design.  Built for clarity, movement, and meaningful style, the Article One Summer 2025 collection is both a return to core values and a step forward; with every detail considered, and every frame made to be seen, felt, and lived in.   Style: Vermillion | Image by Shannon Rodríguez Sweeney About Article One Article One continues to blur the line between performance and style. Our Grip-Fit Technology features custom silicone nosepads and rubber temple inlays, delivering a confident, stay-put fit, whether you’re at the office, on a run or somewhere in between. Inspired by the rising “athletic transfer” trend in fashion, we design frames that are function forward without sacrificing the aesthetic. Pivoting away from logo-driven frames toward true innovation; functional details, lightweight materials and thoughtful eco-mindful construction, Article One delivers personal style that is versatile, elevated, and authentic. We’re committed to reimagining what eyewear can do, delivering frames that look sharp and perform under pressure.   articleoneeyewear.com .   *****  For PR inquiries, please reach out to marketing@ogieyewear.com .  #ArticleOneEyewear #Sustainable #Sustainability #ActiveStyle #AdventureReady #OGIEyewear #DreamBigTogether #InnovativeEyewear #FashionForwardDesign #EyewearExcellence #IndependentOptical #VisionaryDesign #VirtualTryOn #ExceptionalEyewear #OGIPlusYou #EyewearStyle #2025Vision #WhereVisionMeetsAmbition #Seraphin #SeraphinShimmer #RedRose #Spring2025 #DavidDuralde

Three-Part Release Celebrates Playfulness, Precision, and Everyday Originality Minneapolis, MN — Summer 2025 — OGI Eyewear is thrilled to announce its upcoming Summer 2025 collection, launching in three waves across June, July, and August. With fresh models and color additions across brands including OGI , OGI Kids , Red Rose , Seraphin , Shimmer , Scojo New York , and Article One , the new releases reflect the company’s enduring commitment to design innovation and optical individuality. “With this collection, we wanted to celebrate the balance between playfulness and precision,” says Chief Creative Officer David Duralde. “The shapes are flattering, the colors are expressive, and the details will make you smile.” Release Schedule Highlights: Release #1 (June): Playful color additions and new styles across OGI , OGI Kids , and Red Rose bring bold charm and youthful energy to the forefront—featuring standout styles like HONEYCRISP , YEA NO YEA , and MIRANDOLA . Release #2 (Early July): A modern mix of sleek sophistication and lively tones defines the new Scojo New York drops, including updated models like EDENS ALLEY and RUTHERFORD PL. Release #3 (Early August): A highly anticipated release from Article One and Scojo NYC 212 rounds out the summer with a celebration of craftsmanship and personality featuring styles such as CHARLEVOIX, FIFE, and CENTRAL PARK. Styles: Mirandola, Edens Alley, Yea No Yea, Rutherford Pl. “OGI has always had a sense of humor and a sharp eye,” says Duralde. “This season, we leaned into both; mixing smart shapes with unexpected color combinations. We like the irony of fitting in without blending in, and that’s the mark of relevant originality we strive to accomplish.” The Summer 2025 releases offer something for every face and every personality, making eyewear selection feel fresh, expressive, and deeply personal. Styles: Honeycrisp; Artsy & Honeycrisp “We design with real people in mind,”  Duralde adds. “These frames aren’t made to sit on shelves; they’re made to be loved, worn, and lived in. That’s what makes this collection so exciting: it fits into people’s lives without blending in.” To make exploring the new collection even more seamless, OGI Eyewear invites customers to experience the Virtual Try-On tool ; an intuitive, Apple-operated platform powered by Sayduck .  This digital feature allows users to see each frame on their own face in real time, making it easier than ever to find the perfect fit and style from anywhere. With technology that enhances personalization and accessibility, OGI Eyewear continues to connect innovation with everyday wearability. Visit ogieyewear.com  to learn more.  #OGIEyewear #OGISummer2025 #SeeWithOGI #EyewearTrends2025 #OpticalFashion #BoldFrames #PlayfulDesign #VirtualTryOn #TechMeetsFashion #AugmentedRealityShopping #FashionForward #StatementAccessories #EyewearLovers #OGIEyewear #Summer2025

Minneapolis, MN (May 21, 2025)   — SCOJO New York , the premium purveyor of ready-to-wear luxury reading eyewear, is proud to debut its newly refined brand identity book and product philosophies, marking a bold, cohesive evolution in both visual identity and core values. Rooted in the sophisticated spirit of New York and elevated by a commitment to craftsmanship, the refreshed brand direction signals a renewed dedication to timeless design, modern luxury, and meaningful connection. Style: Gels Original Redefining vision beyond the frame SCOJO New York is a lifestyle brand that empowers individuals to see, and be seen, with distinction. The new visual and verbal identity speaks to discerning customers who value quality, individuality, and understated elegance. Design-led and detail-driven the revitalized brand guidelines unify the look and feel of all touch points. Grounded in a clean, modern aesthetic with rich typographic heritage and warm, inviting tones, the refreshed visual identity is both sophisticated and accessible. Every detail reflects SCOJO’s unwavering commitment to excellence, from the precision of each hinge to the balance of every line. Where Refined Luxury Meets Ready to Wear Glasses: Gels Original – A coveted classic, Gels are the most comfortable reading glasses on the market. Gels Manhattan – The Gels Manhattan is refined, lightweight, and flexible, embellished with working rivets for added style and functionality. Gels Rectangle – This flattering rectangle shape highlights the additional TR-90 accent on the saddle bridge, letting you show off your flair for color without losing the sleek quality of our optical-quality lenses. Gels Round – A round lens shape to spice up your wardrobe. Bleeker Street – Scholarly and fashionable, Bleeker Street appeals to bookworms with a love for turning pages in style. Rockefeller – Look and feel like a million bucks with this Handmade style. Styles: Gels Original, Gels Manhattan, Gels Rectangle, Gels Round, Bleeker Street and Rockefeller The updated guidelines serve as a foundation for all future campaigns, collaborations, and product innovations, ensuring every expression of the brand remains true to its ethos. SCOJO New York is distributed by OGI Eyewear Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers eight unique eyewear brands: OGI , Seraphin , Seraphin Shimmer , Red Rose by OGI , OGI Kids , Article One Eyewear,   SCOJO New York  and SCOJO NYC 212 . Visit ogieyewear.com  to learn more. #SCOJONewYork #TimelessDesign #ModernLuxury #OGIEyewear #DreamBigTogether #InnovativeEyewear #FashionForwardDesign #EyewearExcellence #IndependentOptical #VisionaryDesign #VirtualTryOn #ExceptionalEyewear #OGIPlusYou #EyewearStyle #2025Vision #WhereVisionMeetsAmbition #Spring2025

MINNEAPOLIS, MN (April 14, 2025)  — Article One , an independent eyewear brand under the OGI Eyewear portfolio, proudly debuts its Spring 2025 Collection, a refined evolution of the brand’s core values: quality, intention, and timeless craftsmanship.  The new release introduces seven optical styles, Hollow , Glen , Coffield , Willow , Maple , Haven , and Harbor , alongside four new sunglasses: Shadow , Meadow , Summit , and Anchor . Each frame merges athletic sensibility with contemporary design, created for individuals who view style as an active expression of identity.  Styles: Hollow, Glen, Coffield, Willow “Spring brings a sharp mix of performance and polish from Article One sunglasses—stylish double bridges, rich geometric shapes, and grip fit technology, built for active wearers who won’t compromise on aesthetics,” said David Duralde, Chief Creative Officer. Image by Bryan Banducci Reflecting the seasonal shift, the Spring 2025 color palette delivers freshness and balance, supporting Article One’s continued focus on intentional living and enduring design. All frames are handmade in Japan, where traditional craftsmanship and modern innovation come together to ensure exceptional quality and detail.   Sustainability remains at the forefront: styles including Meadow, Shadow, Anchor, and Summit are crafted using ethically sourced components in low-impact, small-batch production. By encouraging long-term wear and reducing environmental waste, Article One proves that performance eyewear can also be a conscious choice.  Explore the new collection, along with existing bestsellers, using our industry-leading  virtual try-on tool . Image by Bryan Banducci Article One is distributed by OGI Eyewear   Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers eight unique eyewear brands: OGI , Seraphin , Seraphin Shimmer , Red Rose by OGI , OGI Kids , Article One Eyewear,   SCOJO New York  and SCOJO NYC 212 .   Visit ogieyewear.com  to learn more.  #ArticleOneEyewear #Sustainable #Sustainability #ActiveStyle #AdventureReady #OGIEyewear #DreamBigTogether #InnovativeEyewear #FashionForwardDesign #EyewearExcellence #IndependentOptical #VisionaryDesign #VirtualTryOn #ExceptionalEyewear #OGIPlusYou #EyewearStyle #2025Vision #WhereVisionMeetsAmbition #Seraphin #SeraphinShimmer #RedRose #Spring2025 #DavidDuralde

MINNEAPOLIS, MN (March 13, 2025) – Spring is in the air, and with it comes a fresh wave of bold designs, dynamic shapes, and striking color stories from OGI Eyewear. This season, we’re pushing boundaries with eyewear that makes a statement—without ever feeling over the top. “Each season, we continue the product story, shaping the personality of every collection with intention,” says David Duralde, Chief Creative Officer of OGI Eyewear. And this season is no exception. Styles: Swarm, Hurkle Durkle, Wayzata, Hogwash, Minnehaha Mist, SISU OGI Collection: Confidence in Every Frame OGI is all about making an impact—bold, expressive, and effortless. Dontcha Know – A perfectly balanced cupcake shape that grabs attention in all the right ways. Hey Guys – A geometric butterfly silhouette that fuses three acetate hues for a modern, confident look. Brindisi – An ombré upswept cat-eye, effortlessly blending elegance with attitude. Gobba – A double-bridge aviator that redefines classic cool with a contemporary edge. Styles: Dontcha Know, Hey Guys, Brindisi, Gobba Seraphin Collection: Timeless Craft, Modern Edge Seraphin takes vintage-inspired designs and elevates them into a new era. Mendelssohn – Made-in-Japan precision meets sleek, modern refinement. Bridgerton – A romantic rectangular frame with bold bar rivets for an industrial-chic vibe. Shimmer 58 – A celestial masterpiece, featuring Austrian crystals arranged in stunning symmetry. Shimmer 65 – A butterfly silhouette with a beveled brow and peek-a-boo temple details that add intrigue. Styles: Mendelssohn, Bridgerton, Shimmer 58, Shimmer 65 “Seraphin carries forward the tradition of reimagining vintage craftsmanship into a more modern vernacular,” adds Duralde. Try It On.  Experience the Difference. OGI Eyewear is more than just fashion—it’s a way to express confidence, individuality, and creativity. Explore the full collection using our innovative virtual try-on tool or experience these frames in person at a location near you. Reach out to your dedicated Account Executive , contact our Customer Relations team at 888-560-1060 or  info@ogieyewear.com , or start ordering the Spring 2025 collection anytime through our 24/7 buyer’s portal: https://www.ogieyewear.com/b2b . #OGIEyewear #DreamBigTogether #InnovativeEyewear #FashionForwardDesign #EyewearExcellence #IndependentOptical #VisionaryDesign #VirtualTryOn #ExceptionalEyewear #OGIPlusYou #EyewearStyle #2025Vision #WhereVisionMeetsAmbition #Seraphin #SeraphinShimmer #RedRose #Spring2025 #DavidDuralde

MINNEAPOLIS, MN (January 10, 2024) – OGI Eyewear is thrilled to introduce its revamped Dealer Program for 2025 , offering enhanced benefits and opportunities designed to reward loyal partners and foster stronger collaborations. The program features an innovative tiered structure, empowering dealer s to unlock exclusive rewards and support as they grow with OGI Eyewear. From digital marketing tools to personalized resources, the updated program is designed to help partners succeed in today’s competitive landscape. “Our goal is to strengthen partnerships and celebrate the success of our accounts,” says Rob Rich, CEO of OGI Eyewear. “This program reflects our commitment to supporting our partners and growing together.” To learn more about the 2025 Dealer Program, connect with your dedicated OGI Eyewear Account Executive or reach out to our Customer Relations team at info@ogieyewear.com or by calling 888-560-1060. Let’s make 2025 a year of shared growth and success! Discover OGI Eyewear Dealer Level Program Stay connected for updates and insights by following us on LinkedIn , Facebook  and Instagram @ogieyewear  for updates and more. Don’t miss the opportunity to experience our distinctive and versatile designs in person at Vision Expo East 2025 in Orlando, Florida, or at a local event near you . About OGI Eyewear   Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI , Seraphin , Seraphin Shimmer , Red Rose by OGI , OGI Kids , Article One Eyewear  and SCOJO New York . Visit ogieyewear.com  to learn more and try it on with our virtual try-on tool . #OGIEyewear #DealerProgram2025 #IndependentEyewear #EyewearInnovation #OpticalIndustry #B2BPartnerships #EyewearBusiness #VisionExpoEast2025 #EyewearDesign #InnovativeEyewear #OGIEyewearBrands #VirtualTryOn #EyewearSolutions #OpticalProfessionals #EyewearStyle

Minneapolis, MN (February 7, 2025) – OGI Eyewear, renowned for its luxurious SCOJO NYC  collection of high-end reading glasses, is making waves with the launch of SCOJO NYC 212 —a bold, fashion-forward optical line that brings high style to a wider audience. Inspired by the electric energy of New York City, SCOJO NYC 212 is a fast-fashion diffusion line  that delivers modern sophistication at an unbeatable price. For years, SCOJO NYC has defined luxury in ready-to-wear readers, offering meticulously crafted frames that exude elegance. Now, with SCOJO NYC 212, the brand extends its signature aesthetic into the world of optical eyewear, proving that effortless style doesn’t have to come with a luxury price tag. With a nod to the city’s diversity, ambition, and ever-changing trends, SCOJO NYC 212 captures the vibrancy of New York while remaining professional, wearable, and endlessly cool. It’s a collection designed for individuals who embrace confidence, self-expression, and the art of making a statement—without breaking the bank. "SCOJO NYC 212 embodies the perfect balance of luxury-inspired design and accessible fashion. It’s about giving people the confidence to own their style—because great eyewear should be for everyone,"  says Nico Roseillier, Founder & Creative Strategist at UN-TI-TLED Creative Agency. Fashion-forward eyewear at accessible pricing A Symphony of Style Just like the city itself, the SCOJO NYC 212  collection is a dynamic mix of bold shapes, striking colorways, and sleek construction. The collection features lightweight steel designs, statement-making geometric frames, and rich acetate blends that elevate everyday wear. Highlights include: 49th Street  – A harmonious blend of cat-eye silhouettes, saddle bridges, and handcrafted materials, featuring tortoise and solid finishes. 7th Avenue  – A modern take on club-inspired styling, with square shapes, wrap-around end pieces, and spring hinges for ultimate comfort. South Ferry  – Delicate butterfly-winged frames with titanium three-piece mounts and three-barrel hinges for a touch of understated romance. Times Square  – A bold geometric frame with a sculpted saddle bridge, delivering dramatic angles that accentuate every face shape. Elevate your look and embrace your individuality with eyewear that's as bold as you are. Left to right: 49th Street , 7th Avenue , South Ferry , Times Square Experience the 212 Look From Wall Street to Williamsburg, the SCOJO NYC 212 collection is designed to be as versatile as the city itself. Whether you’re in search of a power frame for work or a downtown-cool vibe for the weekend, this line offers something for everyone—all at a price point that feels like a steal. Explore the collection today with our virtual try-on tool  and step into the world of SCOJO NYC 212 —where luxury-inspired style meets fast fashion affordability. Join us for the debut of SCOJO NYC 212! Find us at Booth 1301 at Vision Expo East 2025 in Orlando, Florida, February 20-22, for the debut of SCOJO NYC 212—a stunning new addition to our collection! Designed in the USA and distributed by OGI Eyewear , this fashion-forward eyewear line delivers premium style at accessible pricing. Reserve your appointment for an exclusive showcase at VEE 2025: https://bit.ly/vee2025 Meet with an OGI Eyewear Account Executive to explore the new line or reach out to our Customer Relations team at 888-560-1060 or info@ogieyewear.com  for more details. Look like a million on a dime. #OGIEyewear #DreamBigTogether #InnovativeEyewear #FashionForwardDesign #EyewearExcellence #IndependentOptical #VisionaryDesign #VirtualTryOn #ExceptionalEyewear #OGIPlusYou #EyewearStyle #2025Vision #WhereVisionMeetsAmbition #VisionExpo

MINNEAPOLIS, MN (December 31, 2024) – At OGI Eyewear, 2024 wasn’t just another year—it was a masterclass in creativity, innovation, and fashion-forward design. And now, as we gaze toward 2025, our focus is crystal clear: dreaming bigger, designing bolder, and delivering better . Our mantra for the year ahead? Dream Big Together. Because let’s face it: magic happens when collaboration takes center stage. Whether it’s strengthening bonds with our loyal partners, surprising you with fresh designs, or unveiling some game-changing updates (hint, hint), we’re doubling down on what matters most— you . But dreaming big doesn’t mean forgetting the little things. That’s why 2025 will bring exciting enhancements to our dealer program. We’re rolling out new ways to reward loyalty, foster new relationships, and elevate the entire OGI experience. As our CEO, Rob Rich , says, “I truly believe there is no other company that offers the level of quality products, best-in-class technology, and customized marketing capabilities, all at incredibly competitive price points. We have the full range of products to fill a dispensary with a wide range of diverse styles, distinctive brands, and varying price points. We show the love for our customers with our dealer loyalty program, which gets more profitable for our customers as they grow their business with us.” Happy New Year from OGI Eyewear Team! What’s Next? From fresh brand launches to sharper visuals and more seamless customer experiences, we’re taking everything you love about OGI Eyewear and turning up the dial. Our sales team is ready to keep delivering the stellar service you’ve come to expect, with a dash of extra sparkle. OGI Eyewear has always been about more than just exceptional glasses (though, trust us, they’re exceptional). It’s about crafting partnerships as thoughtfully as we craft our frames. It’s about building a community where optical professionals like you feel seen, supported, and celebrated. OGI + YOU = WE You can’t spell “eyewear” without we , and we wouldn’t have it any other way. As we ring in 2025, we’re ready to do bigger, bolder, and brighter things—together. Thank you for making 2024 unforgettable. Here’s to another year of growth, creativity, and yes, even more eyewear you’ll fall in love with. Keep an eye out for us at upcoming exhibitions—big and small—and let’s keep building something extraordinary. Happy New Year from all of us at OGI Eyewear. Here’s to 2025—where vision meets ambition, and together, we make it happen. Keep an eye out for us at upcoming exhibitions —big and small—throughout 2025. Whether it’s SECO, Vision Expo East, or local optical events, we’ll be showcasing the latest designs, engaging directly with optical professionals, and driving innovation in the industry. Make sure to stop by and see us—you won’t want to miss what we have in store. About OGI Eyewear   Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI , Seraphin , Seraphin Shimmer , Red Rose by OGI , OGI Kids , Article One Eyewear  and SCOJO New York . Visit ogieyewear.com  to learn more and try it on with our virtual try-on tool . #OGIEyewear #DreamBigTogether #InnovativeEyewear #FashionForwardDesign #EyewearExcellence #IndependentOptical #VisionaryDesign #VirtualTryOn #ExceptionalEyewear #OGIPlusYou #EyewearStyle #2025Vision #WhereVisionMeetsAmbition #HappyNewYear