Inspired by long winters and the comforts that get you through them, Chapped Lips acts as a visual salve. The shape is graphic and expressive, with color placed like a decisive gesture rather than decoration, one color appearing at the front, then a second contrasting color chiming in at the side.
The mix of color is controlled but bold enough to make you smile. The curves punctuate the brow, juxtaposed with a softened upswept lens shape. It’s a frame that softens the face without losing its point of view, offering a calm, confident presence that feels reassuring the moment you put it on.
 
Name Origin: Minnesota
Chapped Lips isn’t about discomfort it’s about what comes after. The shared understanding that winter leaves its mark, and that a little care goes a long way.
That’s the idea here. A familiar name, a knowing wink, and a design that brings warmth and color where you need it most. Practical, good-humored, and quietly comforting, very Minnesota, and very OGI.