The Optical Foundry has launched a refreshed brand identity and redesigned website. This modernization reflects its role as the home of nine independent eyewear brands and Sayduck's 3D AR technology.

The Optical Foundry launches its Fall 2025 Collection, showcasing bold independent eyewear brands like OGI, Article One, Red Rose, and Seraphin. From playful color-blocked acetates to athletic-luxe performance frames and minimalist Japanese craftsmanship, these designs redefine modern optical style. Discover trendsetting frames that spark conversation and loyalty—now available with Virtual Try-On. Visit Booth P18019 at Vision Expo West for an exclusive preview!

Article One launches its Summer 2025 eyewear collection featuring nine new frames blending movement-focused design with timeless style. The release includes refreshed brand guidelines emphasizing minimalist aesthetics. Highlights include lightweight sun styles (GULLIVER, FIFE) and structured optical designs (BLANCH, HOLLOWAY), all crafted with premium materials. The collection showcases the brand's commitment to ethical craftsmanship and individuality. By The Optical Foundry.