Embrace life’s full spectrum. Vita’s upswept eye and exaggerated brow create the perfect canvas for lush, earthy color palettes. The marriage of subtlety and power is an iconic one you won’t want to miss.
 
Vita [VEE-ta]
A small town in western Sicily. Its name is the Italian word for "life," a powerfully optimistic and symbolic name for a settlement, suggesting vitality and resilience.