Minneapolis, MN - (August 19, 2026) This fall, OGI brings a refined edge to modern eyewear, where sculptural metals, confident silhouettes, and thoughtful craftsmanship come together. Designed for the wearer who values individuality, each frame balances expressive detail with effortless sophistication. For decades, acetate has been the canvas for self-expression, while metal has largely been defined by engineering and restraint. OGI believes that true style doesn’t have to choose between creativity and clarity. The Fall 2026 collection explores a new direction for metals — one where thoughtful color, architectural construction, and meticulous craftsmanship work together to create frames that feel as emotive as they are refined. “We didn’t set out to simply make metal more colorful. We wanted to give it the same emotional resonance we’ve always brought to acetate, to make precision feel more personal, expressive and human,” says David Duralde, Designer and Chief Creative Officer of The Optical Foundry. OGI Fall 2026 Release The collection introduces crisp silver finishes paired with hand-painted color accents that bring warmth and personality to every frame. Precision-milled flat metal construction creates bold graphic silhouettes that allow light, shadow, and proportion to become part of the nuanced and resonant designs. Arrowhead, Tamarack, and Timberline offer a glimpse into this broader style story — a collection built around fresh color palettes, intentional surface detailing, and the belief that technical craftsmanship and expressive design aren’t contradictory, but complementary. Fall 2026 Release For OGI, color has never been decoration. It’s always been about personality. This season extends that philosophy into metal, a material ready for its moment of expression and levity. OGI, Oh Fer Fun As a design house and member of the Optical Foundry, the guiding philosophy of this, and every collection, is to present independent optical practices with designs that evolve with their patients’ styles, never following trends at the expense of individuality. Fall 2026 aims to continue the conversation of what unique design and one-of-a-kind construction can do for opticians and their patients. OGI, Tamarack __________________________ About The Optical Foundry Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck virtual try-on technology. Built on the motto Independence for Independents, the company empowers optical professionals with quality products, innovative tools, and steadfast support. theopticalfoundry.com #IndependentEyewear #Fall2026 #TheOpticalFoundry #EyewearTrends #IndependentEyewear #Opticians #OpticalTrends #LuxuryFrames #BoldEyewear #OGIEyewear #EyewearInnovation #OpticalFashion #VirtualTryOn #OGI #DavidDuralde #Minnesota

Minneapolis, MN - (July 20, 2026) In the latest summer release from OGI and Seraphin, craftsmanship and understated confidence take center stage. Articulate, expressive frames round out another season of style that draws attention to the person behind the frame, with stellar surprises from every angle. “Every collection begins with the belief that standout eyewear should never compete with the person wearing it. It should reveal their character, elevate their confidence, and feel like a natural extension of who they are. This season is our expression of that philosophy, through refined craftsmanship, thoughtful color, and details that are discovered over time rather than demanded at first glance.” David Duralde, Chief Creative Officer of The Optical Foundry, focuses his eye for proportion and color theory to craft fresh and flattering styles for every face. Summer 2026 Release For the studious sophisticate, Seraphin is introducing classic round shapes with refreshing, modern touches. Eastwood’s balanced profile and luscious acetate make any occasion elevated without too much fuss. Pristine construction of styles like Phillips appeal to the tasteful wearer. The slim metal front is balanced with elegantly pigmented acetate. Dardo offers a refreshed view on black round frames, with a modern angled temple capturing interest with subtlety. These frames bring a lighter side to luxurious profiles, making summer relaxation a study in class and refinement. Seraphin Summer 2026 Release And if the summer brings you up North, OGI adds more characteristic frames such as Brainerd and Toto, with their color combinations along the eye rim bringing a playful and wearable edge to feminine and masculine shapes. OGI Summer 2026 Release OGI Lutsen - Navy The Optical Foundry is dedicated to creating frames that fit you, rather than focusing on frames that fit in with flash-in-the-on teens. By retooling classic profiles with moments of surprise and daring, frames are at once memorable and versatile. Virtual try-on is available for patients to explore each frame and colorway, ensuring a confident and unique look. Seraphin Eastview - Navy Storm Virtual Try-On Across the collections, every individual will find a frame that celebrates the unique personality of the wearer. Angles round frames and thoughtful pops of color, striking flashes of crystal, and seamless material evolutions. For any face, for any place, this is your season of style. __________________________ About The Optical Foundry Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck virtual try-on technology. Built on the motto Independence for Independents, the company empowers optical professionals with quality products, innovative tools, and steadfast support. theopticalfoundry.com #IndependentEyewear #Summer2026 #TheOpticalFoundry #EyewearTrends #IndependentEyewear #Opticians #OpticalTrends #LuxuryFrames #BoldEyewear #OGIEyewear #EyewearInnovation #OpticalFashion #VirtualTryOn #OGI #DavidDuralde #Minnesota #Seraphin

Minneapolis, MN (June 12, 2026) — School may be out for the summer, but personality never takes a break. OGI Eyewear is giving a masterclass in vibrant and balanced eyewear with new styles from OGI, OGI Kids, and Red Rose by OGI. OGI’s new frames explore the playful aspects of a rounded shape. Styles like Bundt Cake and Chapped Lips bring dramatic thick profiles and light, wearable color combinations into a perfect balance. The precise craftsmanship and spirited profile make these frames equal parts spunky and sleek. More angular and refined styles Lakeshore and Snug as a Bug bring beloved two-tone color palettes this season, with cool and rich combinations and a beveled eye rim. These juxtapositions are staples of OGI frames, bringing a dimensionality to more understated styles. The result is eyewear that feels expressive without sacrificing everyday wearability. OGI Summer 2026 Release “We’re always looking for that balance between originality and wearability,” says designer David Duralde. “The frame should feel distinctive, but it should never overpower the person wearing it. The most successful frames are the ones people notice, but the person always comes first.” OGI 2026 Campaign. Photographer: Ryan Forbes Spirited OGI shapes and style elements bring the fun and energy to smaller faces with OGI Kids’ newest release. Wonkadue and Yeet introduce metal frames with studious yet lighthearted color palettes, perfect for a student going through a style growth spurt. Translucent acetate brings a mechanical, futuristic edge to the angled rectangular shape in Drip. A perfectly sized-down foil to styles like Ice Hockey. OGI Kids Summer 2026 Release Large, angular, and modern shapes set the stage for Red Rose by OGI’s layered, subtle color gradients. Loren and Fondi take an architectural approach to metal frame elements. Meanwhile, Fillia and Vetrina use luxurious acetate to incorporate frothy tortoiseshell combinations. These modern and clean frames are elegant, but never too fussy for a pop of color or a bit of fun. Red Rose by OGI 2026 Release With every release, OGI Eyewear strives to bring excitement to the frame board and confidence to independent optical practices through reliable support, dedicated service, and distinctive, high-quality product that transcends trends. OGI 2026 Video Campaign. Videography: Joel Metzger, Ice Box Logic See yourself in OGI Eyewear. Using our virtual try-on tool, fully experience the range of frames available. Reach out to our customer relations department to bring Minnesotan independence to your optical practice, wherever you are. OGI Bundt Cake - Golden Crystal Navy Virtual Try-On __________________________ About The Optical Foundry Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck virtual try-on technology. Built on the motto Independence for Independents, the company empowers optical professionals with quality products, innovative tools, and steadfast support. theopticalfoundry.com #IndependentEyewear #Summer2026Collection #TheOpticalFoundry #EyewearTrends #IndependentEyewear #Opticians #OpticalTrends #LuxuryFrames #BoldEyewear #OGIEyewear #EyewearInnovation #OpticalFashion #VirtualTryOn #OGI #OGIKids #RedRose #DavidDuralde #RyanForbes #Minnesota

Kendall is a sharp, modern silhouette that blends bold structure with refined metal detailing. The squared lens shape delivers a confident, architectural look, while the slim metal bridge adds contrast and lightness to the design. The combination of a sculpted front and streamlined metal temples creates a balanced profile that feels both strong and precise. Subtle texturing along the bridge and temple arms introduces depth without distracting from the clean lines. Kendall LEARN MORE

OGI Eyewear is an independent and innovative premium fashion eyewear design company in the United States. Official homepage for OGI, Seraphin, Red Rose, Seraphin Shimmer, SCOJO New York and OGI Kids brands. Discover standout collections from our eight independent brands: OGI, OGI Kids, Seraphin, Seraphin Shimmer, Red Rose, Article One, SCOJO New York, and SCOJO 212. As your partner in independent eyewear, we're bringing fresh designs, distinctive craftsmanship, and styles your customers will love. Your Ultimate optical Partner frame for every patient featured brands Article One OGI OGI Kids Red Rose Seraphin Seraphin Shimmer SCOJO New York SCOJO NYC 212 Partner with us! Explore the Buyer’s Portal, where distinctive eyewear meets valuable benefits. Our Dealer Loyalty Program is just the start. Buyer's Portal STORE lOCATOR Ready to turn heads? Your next favorite frames are closer than you think. Use our store locator to find a retailer near you. Find Us Near You Virtual just got real Virtual just got real Our technology, powered by Sayduck, has been rigorously developed, tested, and applied to deliver one of the most accurate digital fitting experiences in the Optical Industry. All that’s left is for you to try it on using the Safari browser on your Apple mobile device! See the future in style. Try on our frames whenever it suits you. INSTALL OUR APP frame spotlight : seraphin McKinley contact us We are here to support you every step of the way. Whether you are growing your practice or curating the perfect collection, we’ve got your back. Have a question or need support? Reach out to our team — we’re ready when you are. info@ogieyewear.com Telephone: 888-560-1060 Address: 3971 Quebec Avenue, North Minneapolis, MN 55427 GET SPOOKY . GET STYLISH. GET CREATIVE. HAPPY HAUNTING! The Optical Foundry Halloween Display Contest is back! Turn your practice into a Halloween spectacle featuring your favorite The Optical Foundry frames. Creepy, colorful, clever, completely over the top — we want to see what you've got. HOW TO ENTER Decorate your Halloween display. Add your favorite Optical Foundry frames. Snap a photo and share it on Instagram. Tag @ogieyewear, @seraphineyewear, @redroseeyewear, @articleone, @scojonewyork and @scojo212 so we can find and share your spooky masterpiece! THE TREAT? Our favorite display will win a $150 gift card to put toward some holiday fun for your practice. Go creepy. Go colorful. Get weird with it. Because boring is the only thing that's scary. Winner announced Halloween — October 31! Tradeshows & Events GWCO Fall Thu, Oct 15 Portland Marriott Downtown Waterfront RSVP Loft Eyewear Show Fri, Oct 16 Former Santa Monica Post Office RSVP Eye Recommend NTE East Thu, Oct 22 Toronto RSVP Load More follow us on social media! Join our online community to never miss a beat - f rom new releases & contests to insider updates & brand stories. Let’s connect and celebrate eyewear together!

Are you bold enough to hang with the Big Cats? Our crowd-favorite Gels are elevating a classic cat eye shape to icon status with the sized-up profile. Made with the same lightweight and comfortable TR-90 material and offering a variety of flattering temple colors, these frames will bring a powerful confidence to your everyday look. Gels Big Cat LEARN MORE