At The Optical Foundry, we believe great eyewear deserves great presentation. That's why we offer a variety of point-of-purchase (POP) solutions to support our partners, from readily available merchandising materials to customized display programs for qualifying Master and Icon dealers. Whether you're refreshing your dispensary or creating a fully branded experience, we're here to help bring our independent brands to life in your practice.

AVAILABLE POP

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Great eyewear deserves great presentation

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The Optical Foundry’s digital selling platform provides convenient access to available point-of-purchase materials across our family of independent brands, including OGI, OGI Kids, Red Rose, Seraphin, Seraphin Shimmer, Article One, SCOJO New York and SCOJO 212.

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Browse a variety of merchandising tools including displays, posters, banners, cleaning cloths, and counter cards designed to help showcase collections in your dispensary.

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Counter cards may be ordered directly through the platform (subject to quantity limits).

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Displays and additional POP materials can be explored through the Catalog View on the Buyer’s Portal and requested through your Account Executive or Customer Relations Representative.

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See what’s available and discover new ways to elevate the in-store experience.

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Custom POP​

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As a valued Master or Icon level dealer, you have access to custom POP design through the The Optical Foundry Dealer Loyalty Program.​ 

This exclusive service includes personalized signage and branded in-store displays — professionally designed, printed, and shipped directly to your practice.​ Our Marketing Team will work closely with the Account to ensure all custom POP materials reflect our shared commitment to exceptional brand presentation and a strong in-store experience.

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We manage the entire process — from concept and design to production and delivery — through our trusted print partners.

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Please note: Installation of POP materials is the responsibility of the practice.

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Custom POP design is a tailored service — not an unlimited offering. Scope and execution will be thoughtfully aligned with your business activity and finalized in collaboration with your Account Executive.

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If you haven’t yet reached Master or Icon status, your Account Executive would be happy to discuss alternative support options available to you.​