Updated: Oct 6
Minneapolis, Minnesota, Oct. 1, 2020
OGI Eyewear launches the 2021 Eyewear Collections, with the creative direction of David Duralde, Chief Creative Officer. OGI Eyewear is undergoing a significant transformation that includes the positioning of the collections, the service, visual assets, and the digital tools in the hopes of engaging Optical Professionals in a fresh and meaningful way.
One of the Optical Industry leaders, OGI Eyewear, took this time to reflect on the past and move forward with imaginative strategies for every touchpoint in the business. This new creative direction is reflected in the digital and design worlds. Revitalizing and rejuvenating energy encapsulates the new website with features including a
Virtual Try-On experience, digital catalogs with Augmented Reality 3-D frame viewing capabilities, and new visual campaigns that precisely define each Brand’s story. The innovation direction that the collections are taking point
to the future of fashion and design. The changes give OGI Eyewear a fresh new face and benefit the Independent Optical Professionals and stylish individuals.
When asked about the collections and the Brands' visual messaging, David stated that
An eyewear collection can either be Ho Hum ordinary or take it to the next level exciting. At OGI Eyewear, we prefer the adrenaline rush of a standout design that makes us feel our pulse when we see an incredible frame light up a face. There is no point in being basic today. Eyewear is an extremely personal accessory, and we are committed to keeping it that way.
This is why OGI Eyewear took the time and the investment to tell their story more passionately with exciting new
styles and visually engaging media to bring their customers to the next level of success and enjoyment.
Rob Rich, Chief Executive Officer of OGI Eyewear, states,
I am very excited and proud of the transformation that has been achieved by the revamped and revitalized OGI Eyewear team with the latest releases. We have successfully defined our brands to be complementary to one another, allowing our valuable customers the opportunity to have a depth of choice on both styling and price. I am looking very forward to the continued changes that will make OGI Eyewear a leader in providing the independent optical access to the latest designs and technology through our commitment to investing in our brands.
Not only do these new frames push the boundaries of what eyewear looks like, but it also moves the optical industry forward as a whole. While playing on the company's rich history, this new collection of frames contains well-balanced, inclusive pieces that will pioneer a new direction for premium fashion eyewear that considers a wide array of individuals who will be wearing the frames. The frames in this collection are not just accessories to be worn but also exquisite pieces that exude emotion.