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Minneapolis, MN (August 9) – OGI Eyewear’s capsule collection, Red Rose by OGI, has released six new styles to expand its modern, poetic take on minimalism. On-trend shapes are presented in sleek materials, with pops of bright color firmly rooting the collection within the OGI brand.
“We explore the idea that bright colors can be subtle and wearable when the gesture is intentional and artistic. It’s fun to see metal frames take on a new face and create excitement and originality. It’s time for metals to shine,” says David Duralde, Chief Creative Officer at OGI Eyewear.
The release features six new styles: Garda, Isoia, Lucca, Matera, Rome, and Venosa. Red Rose by OGI continues to champion distinctive silhouettes, with butterfly, cat, and other geometric styles anchoring the pinks, greens, and other hues, offset by elegant metal frames. One frame, the Rome, incorporates custom-layered acetates, adding depth to the palette.
As a capsule collection of the OGI brand, Red Rose by OGI has found its sweet spot, elevating minimalism juxtaposed with bold colors to create a thoroughly modern selection of effortlessly confident styles for the discerning shopper who wants to look like themselves rather than follow the crowd.
All of the new Red Rose by OGI styles have virtual try-on available, both on the OGI Eyewear website, and the new OGI Eyewear virtual try-on app at ogi.theopticalfoundry.com.
For all media inquiries, please contact marketing@ogieyewear.com.
About Red Rose:
Red Rose by OGI is a capsule collection within the larger OGI brand. Radically minimal and effortlessly modern, these frames embrace the power of subtlety. Glimpses of OGI colors and quality laminations ground these sleek metal styles. On-trend shapes are given a light touch with barely-there lines, while hand-painted details elevate the pared-down aesthetic. Red Rose by OGI brings the ethereal beauty of the California coast to the industrial design of an artist's studio: spare, yet inspiring. Red Rose by OGI asks the question “Why look like everyone else when you can look like yourself?”
Redefine confidence on your terms.
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