Updated: Nov 16, 2021
MINNEAPOLIS, November 15, 2021—OGI Eyewear today unveiled a refresh of its Red Rose brand, including updated photography and a new Fall 2021 collection of products.
This update represents the latest evolution of the style and identity of Red Rose. The brand is a pillar of the OGI Eyewear portfolio: where its sister brands take a maximalist approach towards eyewear, Red Rose is a heartfelt ode to ethereal minimalism. Red Rose is inspired by and embodies the free-spirited innovation of the West Coast.
Its latest collection draws further inspiration from the timeless animus of Italy, with products named after iconic Italian cities. Each design is flawlessly balanced and exquisitely crafted out of precious metals and premium acetates in dreamy shades of navy, gray and rose. Daring shapes marry thin profiles for a sublimely modern look.
Photographer Kris Ryan, himself a California native, strove to instill the artistry of Los Angeles within the brand photography. "My goal was to capture that quintessential L.A. vibe. It's a very specific sort of feel—casual and laid back and contemporary and innovative at all once," said Ryan. "It's all about being effortless and authentic. That's what I wanted to reflect in the imagery for Red Rose."
David Duralde, Chief Creative Officer of OGI Eyewear and the architect of the brand refresh, agreed. "We wanted to evoke the L.A. heritage of the Red Rose brand, with its historical play on thin metal profiles and the airy, lightweight feel that comes from layers of light passing through these translucent acetates. We imagined what modernism might mean today with a deep dive into the cultural heartbeat of the city. L.A. is the land of ideas that come from breaking rules. Nowhere else can you find that juxtaposition of laid back and ambitious, casual and cutting-edge—consider how fertile West Coast soil has been for technology and innovation. So much of that is a result of prizing originality without pretention. In L.A., life is very much about discovering your best self, and then embodying that self and letting the world respond. That's the thesis of Red Rose."
The full Red Rose collection is available for virtual try-on and for purchase at OGIEyewear.com, or through the Optical Foundry app for Apple devices.
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