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Seraphin Shimmer new releases for Spring 2022 unveiled

Updated: Jan 31, 2022



MINNEAPOLIS, January 30, 2022—Seraphin Shimmer, the luxury eyewear capsule collection from Seraphin, a brand within the OGI Eyewear portfolio, today announced its Spring 2022 offerings, including new Optical styles and an exclusive limited-edition selection of Optical-grade, RX-friendly sunglasses.

The latest Seraphin Shimmer Optical and Sun releases capture and expand on the portfolio’s design ethos by exploring a new color palette this season. Seraphin Shimmer continues to deliver a sophisticated dialectical between refined embellishments and modern fashion expression. With designs featuring Austrian crystalline details, set in elegant monotonal textural patterns and gestures, the result is stunningly dramatic and tastefully refined at the same time. The new color expression plays with muted transparent and milky jewel tones, carefully selected to complement and expand the Seraphin Shimmer design philosophy.

The Shimmer Sun collection features a concise, limited-edition selection of sunglasses, with five striking frames available in two color choices for each style. This foray into sun products was prompted by the success of the optical collection and customer’s calling for companion sunglass pieces. The release marks a first for Seraphin Shimmer. "What sets our sunglasses apart from, say, your typical retail fashion sun collection is that our styles are stunning and fashion forward, while at the same time designed with the Optical Professional in mind. All the styles are RX’able, having the V-groove, rather than a U-Groove to ensure the lens seats perfectly in the groove and the sizes and shapes are scaled down a bit to make sure the patient has many options for lens comfort. With the Shimmer Sun collection, our aim is to offer a superior product for Optical Professionals and deliver incredible style options so you can continue to provide exciting products and state of the art sun protection in the professional eyecare setting."


The sun collection is so beautiful, you may find some patients taking a second color and asking you to make this in a clear RX lens, for the ultimate fashion statement to compliment their sunglass look.

Each new product from the spring collection is articulated with Seraphin Shimmer's trademark artistry and craftsmanship, with premium acetates, hand-set crystals, innovative construction and tasteful shapes that evoke graceful upswept movement. Textural and tonal details abound, making Seraphin Shimmer a peerless fit for anyone seeking vintage flair with a modern twist.

The Seraphin Shimmer and Shimmer Suns Spring 2022 releases are available for viewing on OGIEyewear.com.



About OGI Eyewear

An experienced leader. A bold trendsetter. Founded in Minnesota in 1997 as an independent eyewear label, OGI Eyewear continues to support independent eye care professionals and wow eyewear enthusiasts in the most imaginative and creative ways. The brand offers six unique eyewear collections: OGI, Seraphin, Seraphin Shimmer, Red Rose, OGI Kids and SCOJO New York. Visit OGIEyewear.com to learn more.





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