HAPPENING NOW!! Come and visit OGI Eyewear virtual booth at Vision Source Exchange Insight.VisionSource.com! Experience EXCLUSIVE “Exchange” Deals on OGI Eyewear products Learn about OGI Eyewear Innovations Meet with OGI Eyewear Team in our virtual booth! Our virtual booth opening hours: Thursday, August 27th from 10:00 am - 2:00 pm and 5:00 pm to 7:00 pm Friday, August 28th from 10:00 am - 12:00 pm and 2:00 pm to 4:00 pm Saturday, August 29th from 10:00 am - 2:00 pm! The Exchange On-Demand will be held Thursday, August 27 - Saturday 29, 2020. This exciting event will be as similar to the in-person Exchange as possible, featuring exclusive Vision Source deals, select vendor presentations, key program updates, important messages from Vision Source leadership, Continuing Education, Expanded Content sessions, Learning Labs, and more! Contact your OGI Account Executive or Customer Service Support at info@ogieyewear.com for more details! We are looking forward to see you next week! Stay Glassy, OGI Eyewear Team #ogi#opticians #smallbusinesses #ogieyewear #seraphin #redrose #bonvivant #scojonewyork #wearehereforyou #socialresponsibility #blog#eyewear #luxuryeyewear #fashion #covid19 #change #businessupdate #oginews #news #press #visionsource #exchange #vision #visionexchange2020

Minneapolis, Minnesota, Oct. 1, 2020 OGI Eyewear launches the 2021 Eyewear Collections, with the creative direction of David Duralde, Chief Creative Officer. OGI Eyewear is undergoing a significant transformation that includes the positioning of the collections, the service, visual assets, and the digital tools in the hopes of engaging Optical Professionals in a fresh and meaningful way. One of the Optical Industry leaders, OGI Eyewear, took this time to reflect on the past and move forward with imaginative strategies for every touchpoint in the business. This new creative direction is reflected in the digital and design worlds. Revitalizing and rejuvenating energy encapsulates the new website with features including a Virtual Try-On experience, digital catalogs with Augmented Reality 3-D frame viewing capabilities, and new visual campaigns that precisely define each Brand’s story. The innovation direction that the collections are taking point to the future of fashion and design. The changes give OGI Eyewear a fresh new face and benefit the Independent Optical Professionals and stylish individuals. When asked about the collections and the Brands' visual messaging, David stated that An eyewear collection can either be Ho Hum ordinary or take it to the next level exciting. At OGI Eyewear, we prefer the adrenaline rush of a standout design that makes us feel our pulse when we see an incredible frame light up a face. There is no point in being basic today. Eyewear is an extremely personal accessory, and we are committed to keeping it that way. This is why OGI Eyewear took the time and the investment to tell their story more passionately with exciting new styles and visually engaging media to bring their customers to the next level of success and enjoyment. Rob Rich, Chief Executive Officer of OGI Eyewear, states, I am very excited and proud of the transformation that has been achieved by the revamped and revitalized OGI Eyewear team with the latest releases. We have successfully defined our brands to be complementary to one another, allowing our valuable customers the opportunity to have a depth of choice on both styling and price. I am looking very forward to the continued changes that will make OGI Eyewear a leader in providing the independent optical access to the latest designs and technology through our commitment to investing in our brands. Not only do these new frames push the boundaries of what eyewear looks like, but it also moves the optical industry forward as a whole. While playing on the company's rich history, this new collection of frames contains well-balanced, inclusive pieces that will pioneer a new direction for premium fashion eyewear that considers a wide array of individuals who will be wearing the frames. The frames in this collection are not just accessories to be worn but also exquisite pieces that exude emotion. #eyewear #fallrelease #ogieyewear #newcollection #newdesign #designer #ogi #seraphin #redrose #bonvivant #opticalindustry

From Haute couture to ready to wear apparels, forward fashion to a capsule collection, the shades of modern-day fashion are changing rapidly. E-Commerce, quite remarkably, proves to be a major catalyst for such upcoming trends in the fashion world with a large fraction of retailers moving to a digitized medium. However, all businesses face intricate challenges —such as identifying and expanding the best fulfillment options, managing digital channels, customer engagement, retention, and the like. Join us as we bring to you all the insights from the world of fashion with established industry professionals and entrepreneurs on the panel only on Enalito’s Changing Shades of Fashion In the UK and US E-Summit 2020. OGI Creative Chief Officer David Duralde will be a Featured Speaker at the Fashion E-summit 2020 this week! Learn from the leading fashion industries on how brands are adapting and evolving keeping in mind end consumer! Subscribe for the event today and mark your calendar now for the 18th September 12:30-1:30 EST following this Registration Link: https://bit.ly/32EePQy We are looking forward to seeing you!