A Smash Hit: OGI Eyewear’s Spring 2023 Collections Spark Excitement
In Customers, with Fresh Styles Designed and
Produced with Impeccable Craftsmanship.
Spring is in full swing, and OGI Eyewear invites you to bloom with a variety of fresh designs to fit every mood. Previewing at Vision Expo East in New York City, the frames garnered an incredible response from attendees, who were buzzing about the quality and energy of OGI Eyewear’s offerings.
MINNEAPOLIS, April 11, 2023 – OGI Eyewear, a premier eyewear design company, has released its Spring 2023 collection, with frames from OGI, Seraphin, Red Rose by OGI, and OGI Kids. OGI Eyewear believes that independence never goes out of style, and this collection provides a range of bold and elegant styles for every face. Chief Creative Officer, David Duralde champions self-expression in each design.
“Each season, the collections explore the state of the world and showcase unique and innovative designs that speak to the mood of the times. With an eye towards a bright future, it only makes sense that an optimistic and eye-catching assortment of styles and colors would play perfectly into consumer demand for more interesting and exciting eyewear.”
Always bold and witty, OGI has turned the volume up on color with its spring releases. Duralde has embraced experimentation with color, transforming tortoiseshell patterns with unexpected hues and bold color blocking to create fresh styles that are playful and confident. These lively colors, viewed through layers of lamination, complement a variety of outfit choices, making these frames versatile and multi-dimensional to celebrate many personalities.
OGI Kids continues to create sized-down but equally charismatic versions of OGI’s vibrant frames to allow children to explore their own sense of style.
Red Rose by OGI
Ethereal acetate and sleek metal frames bring dimensionality to contemporary shapes. As an OGI capsule, Red Rose by OGI incorporates organic color and restrained design to give a fresh take on modern minimalism.
Embodying the power of subtlety, Red Rose by OGI is amplifying the quiet, for the person who knows it is always better to look like yourself than try to blend in.
Warm acetate hues pair with precise metal accents and vintage shapes to create perfectly timeless, elegant frames comfortable enough to wear every day, to every occasion. Crafted in Japan, these frames reveal their quality through seamless design and impressive details.
“The most important update is that we’ve done some layering with the acetate to reveal custom patterned temple core wires,” Duralde says. “Temples can reveal and showcase the layers of architecture and design in each style, as you see inside the rich componentry. When you look through transparent pieces, you can see the influence of timeless craftsmanship and the nod to the industrial design evolution epoch at the turn of the century in America. These peek-a-boo elements reveal the core quality and luxury behind each design.”
The capsule collection Shimmer takes the luxe factor to the next level with fine Austrian crystal details. Shimmer takes a fashion-forward approach to sparkle, leaning into the confidence and glamour young women exhibit with their style choices. These frames are for the bold, the inner rockstar looking to elevate sleek acetate frames with a bit of pizzazz.
About OGI Eyewear
Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids and SCOJO New York. Visit OGIEyewear.com to learn more.
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