The Optical Foundry Refreshed Brand Identity and Website
- OGI Eyewear
- Oct 3
- 1 min read
Minneapolis, MN (September 26, 2025) — The Optical Foundry has introduced a refreshed brand identity, including a new logo, updated brand guidelines, and a redesigned website that offers improved navigation and a more intuitive user experience. These updates reflect the company’s evolution as the home of nine independent eyewear brands and Sayduck, a leader in 3D and Augmented Reality visualization technology.
“The Optical Foundry’s refreshed identity reflects a modernized look while continuing our commitment to independent practices,” says Rob Rich, CEO. “Our mission remains to empower optical professionals with creative eyewear collections and forward-looking solutions like Sayduck.”
The Optical Foundry at a Glance
Nine Brands: Article One (2015), l.a.Eyeworks (1979), OGI & OGI Kids (1995), Red Rose (1980), SCOJO New York (1985), SCOJO NYC 212 (2025), Seraphin (1997), Seraphin Shimmer (2021).
Sayduck Virtual Try-On: 3D and AR visualization technology for optical practices (2024).
Commitment: delivering original design, margin-friendly products, and innovative tools that help independents thrive.
Motto: Independence for Independents
About The Optical Foundry
Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck virtual try-on technology. Built on the motto Independence for Independents, the company empowers optical professionals with quality products, innovative tools, and steadfast support.