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SCOJO New York Unveils New Brand Identity Kit and Product Philosophies Ushering in a Refined Era of Eyewear Excellence

Minneapolis, MN (May 21, 2025) — SCOJO New York, the premium purveyor of ready-to-wear luxury reading eyewear, is proud to debut its newly refined brand identity book and product philosophies, marking a bold, cohesive evolution in both visual identity and core values. Rooted in the sophisticated spirit of New York and elevated by a commitment to craftsmanship, the refreshed brand direction signals a renewed dedication to timeless design, modern luxury, and meaningful connection.


Woman wearing Gels Original glasses applies lipstick, framed by a gold-edged painting. She wears a black top, with a calm expression in a stylish room.
Style: Gels Original

Redefining vision beyond the frame SCOJO New York is a lifestyle brand that empowers individuals to see, and be seen, with distinction. The new visual and verbal identity speaks to discerning customers who value quality, individuality, and understated elegance. Design-led and detail-driven the revitalized brand guidelines unify the look and feel of all touch points. Grounded in a clean, modern aesthetic with rich typographic heritage and warm, inviting tones, the refreshed visual identity is both sophisticated and accessible. Every detail reflects SCOJO’s unwavering commitment to excellence, from the precision of each hinge to the balance of every line.








Where Refined Luxury Meets Ready to Wear Glasses:


  • Gels Original – A coveted classic, Gels are the most comfortable reading glasses on the market.

  • Gels Manhattan – The Gels Manhattan is refined, lightweight, and flexible, embellished with working rivets for added style and functionality.

  • Gels Rectangle – This flattering rectangle shape highlights the additional TR-90 accent on the saddle bridge, letting you show off your flair for color without losing the sleek quality of our optical-quality lenses.

  • Gels Round – A round lens shape to spice up your wardrobe.

  • Bleeker Street – Scholarly and fashionable, Bleeker Street appeals to bookworms with a love for turning pages in style.

  • Rockefeller – Look and feel like a million bucks with this Handmade style.



Styles: Gels Original, Gels Manhattan, Gels Rectangle, Gels Round, Bleeker Street and Rockefeller



The updated guidelines serve as a foundation for all future campaigns, collaborations, and product innovations, ensuring every expression of the brand remains true to its ethos.



SCOJO New York is distributed by OGI Eyewear


Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers eight unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear, SCOJO New York and SCOJO NYC 212.


Visit ogieyewear.com to learn more.





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