RED ROSE by OGI 2026 Collection — Modern Confidence, Captured in Paris by Fashion Photographer Anastasiia Ses
- OGI Eyewear
- 17 minutes ago
- 3 min read
This refined optical release is anchored in contemporary culture’s quiet nonconformity, effortless beauty, and a strong sense of self without rigidity.
Minneapolis, MN — March 13, 2026 — Red Rose by OGI announces the launch of its 2026 optical collection, accompanied by a new campaign photographed in Paris by fashion photographer and art director Anastasiia Ses, known for emotionally resonant editorial storytelling. The resulting campaign speaks fluently to today’s consumer, for whom style is less about age and more about mindset.
Built for the independent optical space, the Red Rose 2026 Collection continues the brand’s signature point of view: clean, modern silhouettes with subtle tension, softness meeting structure, restraint meeting attitude. Across the assortment, the design leans into refined proportions and expressive yet wearable shapes, frames that read as polished while remaining unmistakably current.
Wearable Modernity with an Emotional Pulse
The 2026 collection focuses on the kind of product story optical professionals can sell with confidence: updated styles that feel fresh without becoming trend driven costumes. In the campaign imagery, the collection presents a range of versatile statement essentials, from refined rounded metal profiles to precise geometric silhouettes and light, fashion-forward constructions that sit cleanly on the face.
Color and finish are used with intention: contemporary neutrals, controlled shine, and occasional tonal contrast that introduces personality without shouting.
In short, these are frames designed to photograph beautifully and wear even better, a balance that increasingly drives sell-through in today’s socially influenced market.
“Red Rose has always been about restraint with conviction . Clean design that still carries a point of view and amplifies individuality ,” said David Duralde, Chief Creative Officer at The Optical Foundry. “The 2026 collection is modern and wearable, but never generic. Anastasiia captured that perfectly: beauty with edge, intimacy with strength.”
Paris as a Living Cultural Context
Shot in Paris with young French models, the campaign was created to embody contemporary culture through a lens of realism and polish. Rather than leaning on postcard clichés, the city becomes a lived-in backdrop, an atmosphere of intellectual heritage, artistic freedom, and timeless style treated as texture rather than spectacle.
“Paris wasn’t a backdrop, it was a mindset,” said Anastasiia Ses. “We wanted the images to feel alive and emotionally light, where personality leads and the eyewear becomes part of the identity, not a prop.”
The photography feels natural yet intentional, composed without feeling overproduced. Close framing, unforced posture, and honest expressions allow the eyewear to anchor the image without turning the models into mannequins.
The mood reflects a central Red Rose belief: these glasses are not about acting your age, they are about being yourself.
About the Photographer: Anastasiia Ses
Anastasiia Ses is a Paris based fashion photographer and art director with an international background spanning Europe, the USA, and Asia. With formal education in Fashion Styling and Creative Direction at Instituto Marangoni Paris and a foundation in marketing, she brings a rare combination of artistic sensitivity and strategic brand awareness.
Her work focuses on emotionally resonant visual storytelling, images that feel refined yet alive, balancing precision, atmosphere, and authenticity. She leads full-scale productions from concept to execution and directs multidisciplinary creative teams with a contemporary, culturally aware lens rooted in European editorial tradition.
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About The Optical Foundry
Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck virtual try-on technology. Built on the motto Independence for Independents, the company empowers optical professionals with quality products, innovative tools, and steadfast support.