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MINNEAPOLIS, MN (July 16, 2024) – Summer is the perfect time to explore and make every day beautiful with nine new styles, and three fan favorites in new colors, from Red Rose by OGI. These finely crafted pieces bring made-in-Japan quality to optical fashion. Ortona / Giovanna Continuing its tradition of crafting modern, minimalist metal looks with hints of OGI colors, Red Rose introduces Gio, Domenica, Giovanna, Stefania, Urbino, Ortona, Mestre, Lecco and Fabi. Expect poetic juxtaposition of modern angles and classic P3 and cat eye shapes, crisp double rim details, and hand-painted pops of color. Domenica / Ortona / Urbino “This season reflects the current trend of updating vintage with refreshing design moments. Red Rose by OGI is incorporating vibrant colors and standout shapes in a refined way, with sleek metal materials and elegant simplicity.” David Duralde has honed this capsule collection into a truly unique and contemporary offering. As OGI Eyewear’s Chief Creative Officer, he translates the boldness of OGI colors to a cleaner, pared-back palette in this capsule. Fabi / Gio / Lecco If you loved Lucca, meet Fabi and Gio, softened geometric shapes with stunning eye rim color palettes. For a new angle on Taranto’s double rim, Lecco is the perfect choice. And for a dose of mixed materials, Urbino brings a depth of texture to your face. Giovanna and Domenica explore the contemporary poise of cat eye shapes done with a sleeker profile. Giovanna / Stefania / Taranto Dive into Red Rose by OGI’s summer release right now with our virtual try-on app. Hyper-realistic quality and a simple user experience make this the perfect vacation from the usual eyewear fitting experience. ### Seeing is believing, so stop by the OGI Eyewear booth P18019 at Vision Expo West! Please direct media inquiries to marketing@ogieyewear.com. About OGI Eyewear Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear and SCOJO New York. Visit ogieyewear.com to learn more.

MINNEAPOLIS, MN (July 5, 2024) – School may be out, but OGI Kids is hosting a master class on optical fashion for savvy and playful children and teens. OGI Kids has always been about translating the individuality, fun, and wearability of OGI styles into pint-sized packaging for smaller faces. As OGI has explored metals, OGI Kids is keeping pace with new frames that bring studious silhouettes and vibrant colors together. Mast and Viking have the classic staying power of well-crafted ships, with adjustable nose pads ensuring the perfect fit. These styles play with round shapes, offering deep and exaggerated spins on the classic circle. S’Mores takes the two-tone color palettes of the adult style Roundabout to a funkier place with its geometric shape, while Snow Day keeps it classic with a soft oval shape. Mast / Viking / S'Mores / Snow Day Of course, premium acetates are still front and center, celebrating lightweight and luxurious frames. Good Catch’s upswept eye and artful color combinations offer a glamorous touch for the student ready to graduate their style to a more adult place. Bonfire echoes the modern look of OGI’s Lake Superior with spring hinges and wearable color combinations ideal for a young wearer’s changing face and style. Good Catch / Bonfire “OGI Kids is meant to empower the shoppers of tomorrow to explore individuality and expression,” Chief Creative Officer David Duralde shares. “With this release, and with all of our kids’ collections, I want to give younger wearers the same range of wearable and fun styles that adults are offered. It’s important to not limit children and teens to basic shapes, colors, styles.” Long Ship / Snow Day / S'Mores Help your younger customers make a style transformation over the summer, so they can start the new school year with new confidence. OGI kids offers a major style upgrade to Brrrr and Snowman with our unique ratchet temples for easy adjustments in fit, these pairs will last a lot longer than their first crush. Brrrr / Snowman ### Seeing is believing, so stop by the OGI Eyewear booth P18019 at Vision Expo West! Please direct media inquiries to marketing@ogieyewear.com. About OGI Eyewear Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear and SCOJO New York. Visit ogieyewear.com to learn more.

Minneapolis, MN (06/21/2024) – There is no better way to celebrate National Sunglasses Day than with Article One’s Active Suns styles. Article One x Cesar Villalba Article One Eyewear brings the focus on independence beyond optical with its active styles. These frames bring the quality and attention to detail you’ve grown to love in their optical eyewear to a new level with performance-minded details like adjustable nose pads, rubber temple tips, and lightweight Hexetate and GKM materials that can stand up to wear and tear. GTGlass 2.0 / Article One x Mission Workshop / Park Of course, sunglasses are only as good as their protective lenses. Article One’s active styles have polarized lenses that are scratch-resistant and block out harmful rays, so your eyes are protected and comfortable in all light levels. They come in a variety of color combinations to pair with your frames, allowing you to personalize your style and create something that reflects who you are. GTGlass 2.0 A key part of our commitment to excellence in our Active Suns, we have collaborated with some of the best, most innovative activewear brands around. Our Article One x Mission Workshop frame has become a beloved staple of our active collection. This vintage-inspired shape, offered in modern takes on tortoise, embodies the grace of active sunglasses that keep the whole athlete in mind. Our current collaboration with Ciele, the GTGlass 2.0 similarly celebrates athletic performance and personal style. Hanley Celebrating individuality has led Article One to our partnership with Nikki Hiltz, a record-breaking professional runner who authentically lives as their true self; a non-binary athlete-activist. In our time together we have used Pride month sales of select frames (this year the Hanley) to raise money for organizations supporting trans youth and athletes. This year, we are donating profits during June sales of Hanley to Athlete Ally. Fashion, performance, and community come together in our Active Suns. Explore the collection from home with our virtual try-on tool. Buy with confidence, train with confidence, live with confidence. --- Seeing is believing, so stop by the OGI Eyewear booth P18019 at Vision Expo West! Please direct media inquiries to marketing@ogieyewear.com. About OGI Eyewear Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear and SCOJO New York. Visit ogieyewear.com to learn more.

Minneapolis, MN (06/21/2024) – Embodying the opulence and architectural impact of Art Deco styles, the latest release from Shimmer celebrates sophistication from the 1920s to the 2020s. Shimmer 46 / Shimmer 49 / Shimmer 46 Shimmer, the capsule collection for Seraphin, combines the made-in-Japan craftsmanship of Seraphin with brilliant crystal details to bring a modern spin to Old Hollywood glamour. The polished and lustrous acetates, architectural metal, and deeply textured stones create looks full of dimension, poise, and power. Just like the iconic skyscrapers associated with the time period, Shimmer is exploring oversized styles, creating striking silhouettes that echo the statement buildings of the 1920s. Shimmer 46 / Shimmer 47 / Shimmer 48 In selecting a photographer to capture this captivating collection, Chief Creative Officer David Duralde sought out “a master of light” to fully translate the star power of the frames. East Coast-based Tatsuro Nishimura was the clear choice. His precise lighting and framing captured the model in a dreamy, vivid tone that perfectly expressed the radiance of the frames. Like vintage glamour portraits, there is a romance to these images, but with the confidence of a modern eye. Tatsuro’s excellence has earned him multiple photography awards from Graphis Photo Annual, the International Photography Awards, Communication Arts Photo Award, Applied Arts Award, and Black and White Photography Magazine Portfolio Awards among others. Shimmer 31 / Shimmer 40 / Shimmer 44 “Seraphin Shimmer is unique among the OGI Eyewear collections, being the only one with crystals. The reflective, captivating stones create a spectacular play with light and texture that transcends time, blending the classic and demure with the fresh and bold,” says Duralde. Shimmer 31 / Shimmer 49 / Shimmer 46 This newest shoot embodies the best of Seraphin Shimmer, a collection designed to give the contemporary woman a style that is equally elegant and bold, and the effortless captivating glamour of these photos emphasizes the relaxed sophistication of Seraphin Shimmer. Fine crystals will pop and capture the light, while their textured arrays will create dimensional shadows that hold interest, so you will stand out in every room. Shimmer 49 / Shimmer 40 / Shimmer 41 Experience the latest from Shimmer with our one-of-a-kind virtual try-on styling tool. You can try every style and color to find your perfect fit, your perfect flair. Step into a new kind of luxury shopping experience with Seraphin Shimmer. --- Seeing is believing, so stop by the OGI Eyewear booth P18019 at Vision Expo West! Please direct media inquiries to marketing@ogieyewear.com. --- About OGI Eyewear Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear and SCOJO New York. Visit ogieyewear.com to learn more.

Minneapolis, MN (April 10, 2024) – Pantone has released the palette of hues on display at this year’s New York Fashion Week, and OGI Eyewear has styles to fit the trends. Starting off with the powerhouse of color, the OGI collection has a plethora of fresh options. To embody the yummy Orangeade color, we would don Crushin' It in Orange, and take that sunny attitude with us all day. If you are looking for a grassy hue, MOA in Emerald is the perfect option for the Mint selection. If you’re looking to do double duty and pick up on more than one of these shades, OGI has you covered with Goalie in Tortoise to pick up on Icy Blue and Rooibos, and Game Changer in Sky Lilac for a softer pairing of Icy Blue and Lilac. Pantone offered up a second, more earth-toned inspired palette that is perfect for Red Rose by OGI’s eye-catching looks. The Pantone Northern Droplet shade is reflected in our own Brindisi in Grey Cloud and Monza in Grey Wood. The Stresa in Suede Matte picks up the rich Mushroom hue Pantone selected. Seraphin is here to get in on the fun too, with Clover in Iris fitting the Lilac colorway, or in Grey Sky to pick up the Icy Blue shade. Manchester in Olive Matte is perfect for the Watercress color, for a luxurious and fresh combination. And for those of you who are on the move this fashion week, Article One’s Juno in Navy is a perfect interpretation of Marlin that can go from runway to group run to grocery run. Explore the full OGI Eyewear collection using our virtual styling tool, and let us know your favorite runway-inspired styles by tagging us @ogieyewear on social media.

Minneapolis, MN (March 17, 2024) – OGI has you covered for St. Patrick’s Day with stunning green styles fit for St. Patrick's Day! Don’t get green with envy, don a pair of frames in such a dreamy color that you’ll be pinching yourself. From Seafoam to Jade to Forest, the spectrum of shades to choose from ensure you’ll have a plethora of choices when coordinating your bar crawl or St. Patty’s parade look. Adding in OGI’s playful patterns creates a more versatile style so you can embody the spirit of the Irish in your everyday life. From left to right: Hot Dish, Butter Queen, Borrow Me Get into the holiday spirit with fresh green looks from OGI. Make your own luck with Crushin’ it, a light and fun acetate style with a sprite oh round shape. Step into a bold look with Eat Street’s full acetate play on a round tortoise pattern, or hop into a more metallic look with Erie, a perfectly sleek and verdant look for a more subtle style. That’s Different brings the sass of a cat eye to the leafy tone with elevated patterning details. From left to right: Crushin It, Eat Street, Erie, That's Different Try out our catalog with our magical virtual try on app, and your pot of eyewear gold awaits!

Minneapolis, MN (February 12, 2024) – Babe, you had me at Hey Guys. If you’re looking for love, OGI Eyewear is here to have you looking lovely with a bouquet of romantic styles. The latest OGI release is full of soft shapes and dreamy colors. Our choice for a Valentine date is Loon. The elegant metal shape and Peony pink brow one is a match made in heaven. Stand out in a crowd, and leave a lasting impression, with Loon. Looking for a more contemporary take on romance? Look no further than Red Rose by OGI. Brindisi in Plum brings a romantic cat eye together with geometric angles for a style that is anything but expected. Lodi is another beautiful spin on the cat eye shape, with subtle shifting colors for the restrained romantic. Maybe your love language is more refined and classic. Seraphin’s deep round tortoise Cheshire is as classic as red roses, and you can’t miss with this elegant look. For a more dramatic style, Clover’s harlequin shape and lush acetate colors are sure to steal hearts and turn heads. Love will bring a sparkle to your eye, and you’ll love the crystal accents on Shimmer 36, a sleek and sophisticated frame with brilliant textural accents that will light you up like a text from that special someone. If you’re looking for a love to move with, look no further than the Active X Optical and Active Suns styles. Wherever you’re going, Article One is coming along with sophisticated styles designed to transcend sport. Why wait for a prescription to fall in love with OGI? Our ready-to-wear SCOJO New York luxury readers are the perfect date for a romantic read or virtual date with a new love interest. Just like with partners, our Blulite and reading eyewear comes in all shapes and sizes. Fall in love with the full OGI Eyewear line using our virtual styling room, so you will be sure you’ve found your perfect pairing. Step into our virtual styling room to find your true eyewear love with our one of a kind virtual try-on app. When you’re ready to play Cupid for your patients, our talented Account Executives will help you select the perfect assortment to play matchmaker with.

All OGI Eyewear Accounts Now Have Easy Access to Article One Minneapolis, MN (January 26, 2024) – In 2024, OGI Eyewear will be further incorporating our brand Article One Eyewear, to allow easy access to our complete collections. Article One Eyewear, an OGI Eyewear member brand, offers a groundbreaking collection of Active Optical styles, as well as Active Sunglasses. These frames transcend sport, giving patients a versatile, high quality frame for whatever their day holds. By further incorporating this brand, OGI Eyewear is able to offer seamless ordering through our B2B portal and our Account Executives. This includes the newest Active Suns styles and colors from Article One: Eden V2, Hanley, and new colors of the fan-favorite Article One X Mission Workshop collaboration. There has never been a better time to discover Article One Eyewear. Wes Stoody, the Founder of Article One Eyewear, is excited for this increased access for OGI Eyewear customers. “Since joining the OGI family in 2021, Article One has benefited from the incredible passion and expertise of every team member, which has led to major advancements in the quality and innovative design of the Article One collection. I am excited that we’re taking the next step in making it easier for all OGI customers to work with Article One so they can see these advancements first hand.” Learn more about the latest from Article One, and experience the styles for yourself! Step into our virtual fitting room or schedule an appointment with your Account Executive, and experience the ease of ordering these unique frames. Seeing is believing, so stop by the OGI Eyewear booth P525 at Vision Expo East! Schedule an appointment with our amazing Team today! About OGI Eyewear Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear and SCOJO New York. Visit ogieyewear.com to learn more. ### Please direct media inquiries to marketing@ogieyewear.com. #ArticleOne #SPR24 #NewRelease #ActiveOptical #ActiveSunwear #Active #OGIEyewear

Minneapolis, MN (January 11, 2024) – With new styles from OGI, Seraphin, Red Rose by OGI, Seraphin Shimmer, SCOJO New York, and Article One, OGI Eyewear is starting the year with a bang. OGI Eyewear is stepping into a new year armed with confident, unique frames designed to capture the imagination and set independent optical practices apart from the crowd. Each collection dives into exploring metals, new shapes, and rich color details. Our brands OGI, Seraphin, and Article One are championing independence in all its forms. Building on the success of Dinky Town, OGI is bringing a new, sleek sister style in Wind Chill. This style brings the signature geometric shape to new heights with a thinner eyerim displaying fresh and fun tortoise patterns in acetate. The bridge is metal, adding a lovely textural depth to the frame. This is the perfect way to evolve your style sensibility. For a softer take on the custom acetate color combinations, Can Do’s deep, rounded shape allows the palette to shine with a more youthful silouette. For a more classic look, Hot Minute’s wearable rectangular shape and gentle striations of acetate color are a wearable and versatile look for those whose New Year’s resolution is to expand their style vocabulary. Favorites like Thanks Much and Dinky Town are getting additional colors as well. Seraphin’s exploration of lush acetate color palettes continues to lend depth to classic academic styles. Cheshire’s distinguished bridge and deep round shape adds a unique, contemporary touch to the subtle, deeply pigmented earth-toned patterns of the frame. The collection remains refined as ever, with styles like Newport Harbor incorporating sturdy silhouettes and bar rivets to balance out the more dream-like colors. Hawkes is another standout, with an exaggerated brow and rectangular shape adding a distinguished touch to the frame. With three new styles, Article One’s Active x Optical collection has truly come into its own. Somerset, a round style, and Sunday and Teal, more angular offerings, display the performance-minded design with fashionable and wearable colors like mauve, blue tortoise, and vibrant greens and reds. These styles transcend sport, for a kind of versatility not found in other optical collections. Our capsule collections, Red Rose by OGI and Seraphin Shimmer have new collections as well, so you can offer your patients a wide array of unique and versatile styles. Check out our full collections using our one-of-a-kind virtual try-on tool and share your favorites with us at @ogieyewear @seraphineyewear @redroseeyewear @scojonewyork @articleoneeyewear.  Learn more at ogieyewear.com. Seeing is believing, so stop by the OGI Eyewear booth P525 at Vision Expo East! Schedule an appointment with our amazing Team today! About OGI Eyewear Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear and SCOJO New York. Visit ogieyewear.com to learn more. ### Please direct media inquiries to marketing@ogieyewear.com. #OGIEyewear #OGI #Seraphin #SeraphinShimmer #RedRose #SCOJONewYork #OGIKids #ArticleOne #SPR24 #NewRelease

Minneapolis, MN (January 8, 2024) – Pantone just announced their Color of the Year for 2024: Peach Fuzz. This hue is refreshing and sweet, a perfectly fresh take on brightening up your look. OGI Eyewear has a number of styles across collections that bring this color to life. In OGI, the fan-favorite Bauhaus is adding a Coral style, bringing this light and frothy peach color together with warm, rich tortoise, in its captivating cat eye shape. If you are looking for a more gentle upswept eye, Batty’s Navy color includes a beautiful peachy temple to compliment to the cool eyerim. This delightful hue takes center stage in some of the Spring 2024 styles coming from OGI. Game Changer, a sassy, curvaceous cat eye frame, expresses the full spectrum of crystal to peach across its eye rim and temple. Staple styles like Piece of Cake And Bohemian in Coral Tortoise further play with the vibrant color’s juxtaposition with rich, classic tortoiseshell. By pairing the distinctive and bright Peach Fuzz with more understated and earthy tones, these styles are electric while still being wearable for every outfit, and every occasion. Other options to explore peach with include the Babe in Cola and Eye Roll in Copper. Red Rose by OGI and Seraphin Shimmer each bring their unique perspectives to peach as well. Nardo in Taupe Sheen expresses the poetic, softer side of peach, while Shimmer 22 in Rose explores the glamorous side, with a translucent acetate frame accentuated with Austrian crystals for a scintillating look. Whatever your personal style may be, OGI Eyewear will have you looking peachy keen and thoroughly confident in Pantone’s color of the year. Step into 2024 with style! Seeing is believing, so stop by the OGI Eyewear booth P525 at Vision Expo East! Please direct media inquiries to marketing@ogieyewear.com. About OGI Eyewear Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear and SCOJO New York. Visit ogieyewear.com to learn more.