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Minneapolis, MN (June 12, 2026) — School may be out for the summer, but personality never takes a break. OGI Eyewear is giving a masterclass in vibrant and balanced eyewear with new styles from OGI, OGI Kids, and Red Rose by OGI. OGI’s new frames explore the playful aspects of a rounded shape. Styles like Bundt Cake and Chapped Lips bring dramatic thick profiles and light, wearable color combinations into a perfect balance. The precise craftsmanship and spirited profile make these frames equal parts spunky and sleek. More angular and refined styles Lakeshore and Snug as a Bug bring beloved two-tone color palettes this season, with cool and rich combinations and a beveled eye rim. These juxtapositions are staples of OGI frames, bringing a dimensionality to more understated styles. The result is eyewear that feels expressive without sacrificing everyday wearability. OGI Summer 2026 Release “We’re always looking for that balance between originality and wearability,” says designer David Duralde. “The frame should feel distinctive, but it should never overpower the person wearing it. The most successful frames are the ones people notice, but the person always comes first.” OGI 2026 Campaign. Photographer: Ryan Forbes Spirited OGI shapes and style elements bring the fun and energy to smaller faces with OGI Kids’ newest release. Wonkadue and Yeet introduce metal frames with studious yet lighthearted color palettes, perfect for a student going through a style growth spurt. Translucent acetate brings a mechanical, futuristic edge to the angled rectangular shape in Drip. A perfectly sized-down foil to styles like Ice Hockey. OGI Kids Summer 2026 Release Large, angular, and modern shapes set the stage for Red Rose by OGI’s layered, subtle color gradients. Loren and Fondi take an architectural approach to metal frame elements. Meanwhile, Fillia and Vetrina use luxurious acetate to incorporate frothy tortoiseshell combinations. These modern and clean frames are elegant, but never too fussy for a pop of color or a bit of fun. Red Rose by OGI 2026 Release With every release, OGI Eyewear strives to bring excitement to the frame board and confidence to independent optical practices through reliable support, dedicated service, and distinctive, high-quality product that transcends trends. OGI 2026 Video Campaign. Videography: Joel Metzger, Ice Box Logic See yourself in OGI Eyewear. Using our virtual try-on tool, fully experience the range of frames available. Reach out to our customer relations department to bring Minnesotan independence to your optical practice, wherever you are. OGI Bundt Cake - Golden Crystal Navy Virtual Try-On __________________________ About The Optical Foundry Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck virtual try-on technology. Built on the motto Independence for Independents, the company empowers optical professionals with quality products, innovative tools, and steadfast support. theopticalfoundry.com #IndependentEyewear #Summer2026Collection #TheOpticalFoundry #EyewearTrends #IndependentEyewear #Opticians #OpticalTrends #LuxuryFrames #BoldEyewear #OGIEyewear #EyewearInnovation #OpticalFashion #VirtualTryOn #OGI #OGIKids #RedRose #DavidDuralde #RyanForbes #Minnesota

Minneapolis, MN (May 8, 2026) — Article One announces the launch of its Spring/Summer 2026 collection, an expansion of the brand’s evolving vision of modern American eyewear: technically grounded, visually restrained, and designed for people constantly in motion. Handmade in Japan, the Spring/Summer 2026 collection continues Article One’s commitment to elevated craftsmanship while introducing a more confident expression of performance-driven luxury. The release explores the intersection of precision engineering anchored in sculptural acetate and metal design and wearable versatility. The collection refuses compromise, avoiding overt sport aesthetics or excessive branding. Article One Wabasis, Manistee, Pearl “Today’s consumers want stylish performance without looking like they’re wearing performance eyewear,” said David Duralde, Chief Creative Officer. “This collection was designed for people who move through different parts of life seamlessly, from work and travel to city and outdoor environments, and expect their eyewear to flex in the same way.” “The collection explores the intersection of athletic energy and refined design, creating sculptural eyewear with quiet confidence and emotional coolness,” said David Duralde. The Spring/Summer 2026 collection features fifteen new optical and sun styles, balancing clean architectural forms with subtle technical detailing. Throughout the collection, Article One emphasizes tailored fit systems, refined surface sculpting, and lightweight durability designed for everyday wear. Article One Avalon 2.0, Gogebic, Moon 2.0 A defining feature of the sunglasses collection is the integration of Article One’s new TR-18 Tritan™ sun lens platform, a next-generation BPA-free copolyester lens material selected for its optical clarity, impact resistance, and structural stability. Unlike conventional sport-oriented lens materials, TR-18 Tritan™ was chosen not simply for durability, but for its ability to deliver a cleaner and more refined visual experience while supporting the sculptural profiles central to the collection’s design language. Paired with premium acetate and metal frame constructions, the material supports an eco-conscious approach while reinforcing the collection’s future-forward design aesthetic. The result is a sunwear platform that feels technically advanced without sacrificing sophistication. Styles are favored equally by Olympic level professional athletes and actors like Ryan Gosling, because whatever performance might mean, if its Article One, it will be top-notch. Article One x Mission Workshop 2.0 Across the collection, signature design details reinforce Article One’s evolving identity, including integrated spring hinge systems, custom fit architecture, adjustable grip-fit nose pad systems, and the brand’s distinctive interior temple-tip grip accents, which create subtle performance enhancements throughout the assortment. The collection’s palette combines grounded neutrals with translucent mineral tones, muted industrial finishes, and layered acetate constructions inspired by natural materials, movement, and light. Key styles include: • Manistee, a sculptural double-bar acetate sun frame balancing quiet athleticism with elevated craftsmanship • Wabasis, a rounded statement silhouette combining transparent acetates with technical lens performance • Avalon 2.0, a bold sport-luxe sun silhouette blending sculptural proportions with refined everyday versatility • Gogebic, a modernized stainless steel aviator with geometric precision and understated technical strength • Moon 2.0, a softened geometric sun shape reimagined with elevated acetate construction and effortless wearability • Sawyer, a relaxed square optical frame that merges heritage-inspired details with modern athletic energy Article One Sawyer - Aegean Sea Virtual Try-On Rather than chasing trends or nostalgia, Spring/Summer 2026 reflects Article One’s continued focus on modern longevity, original style, and timeless relevance. The Spring/Summer 2026 collection will launch through select independent optical retailers and premium eyewear partners nationwide. ⸻ About Article One Article One creates handcrafted eyewear that blends modern design, technical performance, and thoughtful craftsmanship. Handmade in Japan using premium materials and precision manufacturing techniques, the brand is known for its understated aesthetic, refined fit systems, and contemporary approach to luxury eyewear. Designed for movement, Article One frames transition effortlessly between active and everyday life. articleoneeyewear.com __________________________ About The Optical Foundry Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck virtual try-on technology. Built on the motto Independence for Independents, the company empowers optical professionals with quality products, innovative tools, and steadfast support. theopticalfoundry.com #Summer2026 #Spring2026 #SS26 #IndependendentEyewear #ActiveEyewear #ArticleOneEyewear #ArticleOne #ArticleOneSunglasses #EyewearTrends #TheOpticalFoundry #VirtualTryOn #DavidDuralde

Minneapolis, MN ( March 27, 2026 ) — Season’s change is a time of quiet evolution and, at the same time, bold leaps forward. OGI Eyewear’s Spring 2026 collection captures both, bringing a confident expression of color, proportion, and individuality to the frame board and helping independent optical practices stand apart. This season balances wearable design with bold personality. Frames like Blanding Turtle and Duh offer an easy elevation of the everyday through refined shapes and premium materials, while Boundary pushes into graphic territory with striking laminations designed to stand out in the optical shop and on the street. Visual impact hits home with styles like By Golly , Campground , and Pelican . Here, proportion speaks volumes, with chunky fronts and eye-catching temples that step forward without overshadowing the person underneath. OGI Spring 2026 Campaign . Photographer: Ryan Forbes Charm meets confidence under the creative direction of David Duralde, as OGI continues to explore colorful palettes and thoughtful design, delivering frames that feel both expressive and effortless, designed not just to be worn, but to be chosen. “With this collection, we wanted to create frames that feel expressive without feeling forced. Pieces that give people permission to show personality in a way that still feels effortless. At the same time, we’re thinking about our partners. Through The Optical Foundry, we’re not just delivering product, we’re helping independent practices build a point of view their patients can’t find anywhere else.” OGI Spicy  - Unicorn Blush Virtual Try-On As new generations step into their identities and their buying power, the Spring 2026 collection reinforces a simple idea: growing up never has to mean getting old. Confidence comes not just from beveled eyerims and two-tone silhouettes, but from the premium acetate and American design that have defined OGI season after season. OGI Spring 2026 Video Campaign . Videography: Joel Metzger, Ice Box Logic Through The Optical Foundry, these designs are paired with dedicated service, reliable fulfillment, and a multi-brand strategy, empowering independent practices to stand apart, deepen patient connection, and turn product into measurable growth. Behind the scenes photography by Shannon Sweeney __________________________ About The Optical Foundry Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck virtual try-on technology. Built on the motto Independence for Independents , the company empowers optical professionals with quality products, innovative tools, and steadfast support. theopticalfoundry.com #IndependentEyewear   #Spring2026Collection   #TheOpticalFoundry   #EyewearTrends   #IndependentEyewear   #Opticians   #OpticalTrends   #LuxuryFrames   #BoldEyewear   #OGIEyewear   #EyewearInnovation   #OpticalFashion   #VirtualTryOn   #OGI #DavidDuralde #RyanForbes #Minnesota

This refined optical release is anchored in contemporary culture’s quiet nonconformity, effortless beauty, and a strong sense of self without rigidity.   Minneapolis, MN — March 13, 2026 — Red Rose by OGI announces the launch of its 2026 optical collection, accompanied by a new campaign photographed in Paris by fashion photographer and art director Anastasiia Ses , known for emotionally resonant editorial storytelling. The resulting campaign speaks fluently to today’s consumer, for whom style is less about age and more about mindset. Built for the independent optical space, the Red Rose 2026 Collection continues the brand’s signature point of view: clean, modern silhouettes with subtle tension, softness meeting structure, restraint meeting attitude. Across the assortment, the design leans into refined proportions and expressive yet wearable shapes, frames that read as polished while remaining unmistakably current.   Wearable Modernity with an Emotional Pulse The 2026 collection focuses on the kind of product story optical professionals can sell with confidence: updated styles that feel fresh without becoming trend driven costumes. In the campaign imagery, the collection presents a range of versatile statement essentials,  from refined rounded metal profiles to precise geometric silhouettes and light, fashion-forward constructions that sit cleanly on the face. Color and finish are used with intention: contemporary neutrals, controlled shine, and occasional tonal contrast that introduces personality without shouting.   In short, these are frames designed to photograph beautifully and wear even better, a balance that increasingly drives sell-through in today’s socially influenced market.   “Red Rose has always been about restraint with conviction .  Clean design that still carries a point of view and amplifies individuality ,” said David Duralde, Chief Creative Officer at The Optical Foundry. “The 2026 collection is modern and wearable, but never generic. Anastasiia captured that perfectly: beauty with edge, intimacy with strength.”   Paris as a Living Cultural Context   Shot in Paris with young French models, the campaign was created to embody contemporary culture through a lens of realism and polish. Rather than leaning on postcard clichés, the city becomes a lived-in backdrop, an atmosphere of intellectual heritage, artistic freedom, and timeless style treated as texture rather than spectacle.   “Paris wasn’t a backdrop, it was a mindset,” said Anastasiia Ses. “We wanted the images to feel alive and emotionally light, where personality leads and the eyewear becomes part of the identity, not a prop.”   The photography feels natural yet intentional, composed without feeling overproduced. Close framing, unforced posture, and honest expressions allow the eyewear to anchor the image without turning the models into mannequins.   The mood reflects a central Red Rose belief: these glasses are not about acting your age, they are about being yourself.   About the Photographer: Anastasiia Ses   Anastasiia Ses is a Paris based fashion photographer and art director with an international background spanning Europe, the USA, and Asia. With formal education in Fashion Styling and Creative Direction at Instituto Marangoni Paris and a foundation in marketing, she brings a rare combination of artistic sensitivity and strategic brand awareness.   Her work focuses on emotionally resonant visual storytelling,  images that feel refined yet alive, balancing precision, atmosphere, and authenticity. She leads full-scale productions from concept to execution and directs multidisciplinary creative teams with a contemporary, culturally aware lens rooted in European editorial tradition.    __________________________ About The Optical Foundry Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck virtual try-on technology. Built on the motto Independence for Independents , the company empowers optical professionals with quality products, innovative tools, and steadfast support. theopticalfoundry.com #TheOpticalFoundry #RedRoseEyewear #Spring2026 #IndependentEyewear #AnastasiiaSes

Minneapolis, MN (February 10, 2026) - The latest release from Seraphin  continues the independent brand’s tradition of curated craftsmanship and lush palettes. True luxury transcends time, and the classically-inspired, finely tailored unisex styles of Spring 2026 bridge vintage elegance and modern sensibility.   Designer and Chief Creative Officer David Duralde shared his thoughts on the new collection: “ Seraphin has always lived at the intersection of heritage and modern life. This collection reflects that balance: classic proportions, refined materials, and a sense of permanence that feels just as relevant and tasteful today as it will years from now.” Taking inspiration from architecture, Duralde focused on shape and material. Strong silhouettes shine this season, with premium acetate polished to pristinely express the hues. Frames like Palmer  and Sandell  combine these richly pigmented temples with metal hardware that accents the rectangular shape. Styles :   Palmer  and Sandell Metals also take center stage, with Chatham  reinvigorating the academic rounded shape with touches of lustrous color. Whether round or angular, metal or acetate, these styles flatter male and female wearers alike, opening the whole collection to everyone. Styles : Chatham  and Bryon   The history of Seraphin is rich, full of unique styles crafted with Japanese precision, and trustworthy partnerships.   Like the lavish country estates of England or the contemporary townhomes of New York City, Seraphin brings power, grace, and stability to your practice’s offerings.   With virtual try-on available from any compatible smart device, your patients can shop at their leisure, helping you create a streamlined fitting process: ease and convenience for them and for you.   Seraphin is a proud member of The Optical Foundry, a pillar of support for independent eye care professionals.    __________________________ About The Optical Foundry Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck virtual try-on technology. Built on the motto Independence for Independents , the company empowers optical professionals with quality products, innovative tools, and steadfast support. theopticalfoundry.com

MINNEAPOLIS, MN (December 9, 2025)  — The Optical Foundry formally announces the launch of its Spring 2026 Collection , a strategically developed lineup designed to offer independent optical practices fresh storytelling opportunities, high-repeat wearability, and standout visual appeal in the dispensary.  Built around the 2026 consumer interest in clarity, color expression, and modern simplicity , the collection features thoughtfully sculpted acetates and refined silhouettes that offer broad demographic appeal without sacrificing individuality.   Shapes That Fit How Consumers Shop in 2026  Market trends indicate that consumers are gravitating toward eyewear that makes a statement while remaining practical for everyday wear. OGI  responds with a curated mix of shapes engineered to balance expression and versatility:  Soft Square Profiles  for universal fit and gender-neutral styling  Contemporary Rounded Shapes  for a polished intellectual look without nostalgia  Slightly Lifted Browlines  to introduce personality with restraint  Clean Rectangular Silhouettes  aligned with modern “structured minimalism” in fashion  Frames such as By Golly , Headwaters , and Feral Turkey  exemplify how contemporary form meets comfort, creating styles that drive first-pair selection and leave room for second-pair sales.  OGI By Golly, Headwaters, Feral Turkey, Cosmic Bingo Color That Converts: The Strategic Palette of Spring 2026   OGI integrates color intentionally , reflecting what consumers want to wear — not just what looks striking online . The Spring collection introduces hues and finishes that align with forecasted demand:  Botanical & Signal Greens  (Frog, Active Lime, Fresh Leaf)  Calm Neutrals & Translucent Naturals  (Ozone Grey, Transparent Sand, Matte Black)  Optimism Tones  that energize assortments (Orchid Punch, Coral Pink, Signal Blue)  Dimensional Updated Tortoises  (Grey Tortoise, Black Fire, Rose Tortoise)  In-store, these palettes provide  clear storytelling opportunities  — including seasonal color edits, “light & clear acetates,” and “confident color pops” that allow opticians to engage clients quickly.  “Our goal with Spring 2026 was to provide color that is exciting but fully wearable,” says David Duralde, Chief Creative Officer. “Independent practices need frames that start conversations but also close sales. This collection gives them both.”  Engineered for Comfort and Everyday Use  Consistent with OGI’s design ethos, the 2026 release incorporates:  Lightweight and translucent acetates  Smooth sculpted surfaces and tapered temples  Matte–gloss contrasts for visual dimension  Streamlined profiles that increase daily comfort  These refinements ensure a strong first impression and lasting wearability — supporting customer satisfaction and long-term loyalty.  A Strategic Collection for the Independent Channel   OGI continues its commitment to eyewear that champions the independent experience — design-first products, adaptable pricing, and distinctive styles not found in mass distribution.  The Spring 2026 collection provides:  High visual impact in small footprint assortments   Styles appropriate for professional, creative, and lifestyle wearers   Distinctive colorways that refresh inventory without redundancy   Frames crafted for customers seeking personality without logos   Availability  Explore our full portfolio with the Virtual Try-On App , an intuitive tool that lets patients and practices preview frames in real time, anytime. This digital experience enhances fittings and empowers independent practices to inspire confidence and connection.   The OGI Spring 2026 Collection  will begin shipping to independent optical partners across North America, with additional releases planned throughout the season.  OGI Feral Turkey About The Optical Foundry     Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck virtual try-on technology. Built on the motto  Independence for Independents , the company empowers optical professionals with quality products, innovative tools, and steadfast support.     Contact:  Please direct media inquiries to marketing@ogieyewear.com .  #IndependentEyewear #Spring2026Collection #TheOpticalFoundry #EyewearTrends #IndependentEyewear #Opticians #OpticalTrends #LuxuryFrames #BoldEyewear #OGIEyewear #EyewearInnovation #OpticalFashion #VirtualTryOn #OGI

Minneapolis, MN (September 26, 2025) — The Optical Foundry  has introduced a refreshed brand identity, including a new logo, updated brand guidelines , and a redesigned website that offers improved navigation and a more intuitive user experience. These updates reflect the company’s evolution as the home of nine independent eyewear brands and Sayduck, a leader in 3D and Augmented Reality visualization technology.  “The Optical Foundry’s refreshed identity reflects a modernized look while continuing our commitment to independent practices,” says Rob Rich, CEO. “Our mission remains to empower optical professionals with creative eyewear collections and forward-looking solutions like Sayduck.”   The Optical Foundry at a Glance Nine Brands:   Article One (2015), l.a.Eyeworks  (1979), OGI & OGI Kids (1995), Red Rose (1980), SCOJO New York (1985), SCOJO NYC 212 (2025), Seraphin (1997), Seraphin Shimmer (2021).   Sayduck Virtual Try-On : 3D and AR visualization technology for optical practices (2024).   Commitment: delivering original design, margin-friendly products, and innovative tools that help independents thrive.   Motto: Independence for Independents   About The Optical Foundry Founded in 2002, The Optical Foundry is a collective of nine independent eyewear brands and Sayduck  virtual try-on technology. Built on the motto Independence for Independents, the company empowers optical professionals with quality products, innovative tools, and steadfast support.   theopticalfoundry.com

MINNEAPOLIS, MN (August 12, 2025)  — The Optical Foundry , curator of distinctive eyewear brands, announces the arrival of its Fall 2025 Collections. This season celebrates the creative breadth of true independent eyewear, from bold color experiments and architectural minimalism to vintage-modern refinement and athletic-luxe innovation. “Independent eyewear doesn’t follow trends,  it shapes them,” says David Duralde, Chief Creative Officer of The Optical Foundry. “Our Fall 2025 collections are purpose built for optical professionals who want frames that tell a story, connect with clients, and keep them coming back.”  The season opens with OGI , where playful geometry and witty color pairings meet confident gesture. The Parka , with its cupcake shaped acetate front in vivid triple-toned laminations, and Mini Soda , a butterfly silhouette blending perky pops of color with grounding tortoise, embody OGI’s fearless embrace of personality. Oh Shucks proves that metals can be fun, with precisely hand-painted lines adding intrigue from every angle.  Style by OGI: Parka From there, Article One takes center stage with its Athletic Transfer design ethos, a philosophy where performance function meets elevated form. Every detail, from rubber temple inlays to custom silicone pads and a seamless blend of acetates and metals, is engineered for movement while exuding refined, everyday style. Unlike logo driven brands that rely on billboarding, Article One lets design speak for itself. The Kent , a sleek, sporty acetate shape with a secure, flexible fit, and the Otis , built to transition effortlessly from workout to workday, prove that technical innovation and aesthetic sophistication can live in perfect balance. Sunglasses like the tastefully sculpted Lansing and the generous fitting Budd show how style and performance can join forces.  Red Rose then pares things back to architectural minimalism, made in Japan with ultrathin profiles and subtle scale play. The Atri , with its disciplined lines and touch of rim color, and the Romana , a larger lens silhouette in a featherlight build, capture the power of understatement. The Cadorno , with its scaled-up geometric metal form and tonal-fade acetates, delivers a look that feels both magnetic and minimal.  We definitely can see the drama in restraint this season with Red Rose.   Styles by Article One: Kent , Otis , Lansing , and Budd Seraphin draws on old-world craftsmanship, reimagined for the modern luxury customer. The Mackey , a bookish round in rich acetate with vintage-inspired temple and hinge details, and the Malcolm , a rectangular matte acetate with a suede-like finish, showcase the brand’s ability to make heritage feel freshly tailored. The Niagara stands out for its sculpted presence and custom hand worked metal temple core wire, revealed through the acetate for a touch of artisanal intrigue.  For those who prefer their refinement with a hint of sparkle, Seraphin Shimmer offers subtle glamour. The Shimmer 59 , a butterfly shape with a slimmed down acetate profile, exudes elegance with Austrian crystals set in the metal temple like fine jewelry. The Shimmer 70 , a rectangular cat-eye in luminous acetate with discreet crystal inlays, turns heads without shouting.  Styles by Seraphin: Mackey , Shimmer 59 , Shimmer 70 , and Malcolm Finally, SCOJO NYC 212 proves that value can still look designer with stainless steel and acetate combinations like the streamlined Lexington Avenue and the 59th Street , where sleek presence meets buttoned-down style.    Together, the Fall 2025 collections reaffirm The Optical Foundry’s role as a creative hub for independent eyewear, giving Optical Professionals a portfolio of distinctive voices designed to inspire loyalty, spark conversation, and shape the market.    Explore our full portfolio with the Virtual Try-On App , an intuitive tool that lets patients and practices preview frames in real time, anytime. This digital experience enhances fittings and empowers independent practices to inspire confidence and connection.  Style by OGI: Oh Shucks About the optical foundry Founded in 2002, The Optical Foundry unites nine independent eyewear brands: Article One, l.a.Eyeworks , OGI, OGI Kids , Red Rose, SCOJO NYC 212, SCOJO , Seraphin, and Seraphin Shimmer. Its mission: Independence for Independents, gives Optical  Professionals the freedom to offer distinctive frames unavailable in mass-market portfolios.  theopticalfoundry.com      Contact:  Please direct media inquiries to marketing@ogieyewear.com .      *****  Join us at Vision Expo West!   We’re heading to Las Vegas for Vision Expo West , September 18 to 20, and we’d love to see you there. Visit us at Booth P18019 for a first look at what’s new across all eight of our independent eyewear lines: OGI, OGI Kids, Seraphin, Seraphin Shimmer, Red Rose, Article One, SCOJO New York, and the new SCOJO NYC 212.   Schedule an appointment  to explore our collections, discuss partnership opportunities, and receive a  free frame certificate  as our thank-you!  #IndependentEyewear #Fall2025Collection #TheOpticalFoundry #EyewearTrends #VisionExpoWest #LuxuryFrames #BoldEyewear #MinimalistDesign #AthleticLuxe #OGIEyewear #ArticleOne #RedRose #Seraphin #EyewearInnovation #OpticalFashion

MINNEAPOLIS, MN (July 28, 2025)  — Article One is proud to unveil the Summer 2025 release; a refined collection of optical and sunwear designed for those who move through the world with purpose and personal style. Featuring 9 new frames and newly refreshed brand guidelines, this collection furthers the line’s commitment to timeless design, precision craftsmanship, and quiet innovation. “Rooted in the belief that good design is a form of respect, the new Article One eyewear and sun collection celebrates the personal style and individuality of those who wear it,” says David Duralde, Chief Creative Officer of OGI Eyewear. “This season’s release features refined silhouettes, tactile craftsmanship, and purposeful materials — frames designed to feel as good as they look. The timeless design DNA of Article One is carried out with precision and intention, bucking throwaway trends and sidestepping logo mania in favor of styles that speak to the individual rather than function as brand billboards.”  Munro pictured at the Vision Council's 2025 National Sunglasses Day event in New York City. The Summer 2025 collection offers expressive silhouettes with streamlined engineering; designed to move with the wearer and made to last. Movement-forward sun styles like WHEELER , FIFE , and VERMILLION are crafted for lightness and lifestyle, while standout designs such as MORGAN and the polished oval profile of MUNRO add elevated sophistication.  Also debuting this season: BLANCH , FLETCHER , HOLLOWAY , and GULLIVER ; four optical releases that emphasize intelligent shaping and considered construction.  Styles: Fife , Gulliver , Fletcher and Munro Coinciding with the launch is the reveal of Article One’s refreshed brand guidelines; a modernized visual and written framework that strips away excess to spotlight function, fit, and intention. With a clearer editorial tone and minimalist typographic system, the update mirrors the brand’s foundational principles: timeless form, ethical craftsmanship, and purposeful design.  Built for clarity, movement, and meaningful style, the Article One Summer 2025 collection is both a return to core values and a step forward; with every detail considered, and every frame made to be seen, felt, and lived in.   Style: Vermillion | Image by Shannon Rodríguez Sweeney About Article One Article One continues to blur the line between performance and style. Our Grip-Fit Technology features custom silicone nosepads and rubber temple inlays, delivering a confident, stay-put fit, whether you’re at the office, on a run or somewhere in between. Inspired by the rising “athletic transfer” trend in fashion, we design frames that are function forward without sacrificing the aesthetic. Pivoting away from logo-driven frames toward true innovation; functional details, lightweight materials and thoughtful eco-mindful construction, Article One delivers personal style that is versatile, elevated, and authentic. We’re committed to reimagining what eyewear can do, delivering frames that look sharp and perform under pressure.   articleoneeyewear.com .   *****  For PR inquiries, please reach out to marketing@ogieyewear.com .  #ArticleOneEyewear #Sustainable #Sustainability #ActiveStyle #AdventureReady #OGIEyewear #DreamBigTogether #InnovativeEyewear #FashionForwardDesign #EyewearExcellence #IndependentOptical #VisionaryDesign #VirtualTryOn #ExceptionalEyewear #OGIPlusYou #EyewearStyle #2025Vision #WhereVisionMeetsAmbition #Seraphin #SeraphinShimmer #RedRose #Spring2025 #DavidDuralde

Three-Part Release Celebrates Playfulness, Precision, and Everyday Originality Minneapolis, MN — Summer 2025 — OGI Eyewear is thrilled to announce its upcoming Summer 2025 collection, launching in three waves across June, July, and August. With fresh models and color additions across brands including OGI , OGI Kids , Red Rose , Seraphin , Shimmer , Scojo New York , and Article One , the new releases reflect the company’s enduring commitment to design innovation and optical individuality. “With this collection, we wanted to celebrate the balance between playfulness and precision,” says Chief Creative Officer David Duralde. “The shapes are flattering, the colors are expressive, and the details will make you smile.” Release Schedule Highlights: Release #1 (June): Playful color additions and new styles across OGI , OGI Kids , and Red Rose bring bold charm and youthful energy to the forefront—featuring standout styles like HONEYCRISP , YEA NO YEA , and MIRANDOLA . Release #2 (Early July): A modern mix of sleek sophistication and lively tones defines the new Scojo New York drops, including updated models like EDENS ALLEY and RUTHERFORD PL. Release #3 (Early August): A highly anticipated release from Article One and Scojo NYC 212 rounds out the summer with a celebration of craftsmanship and personality featuring styles such as CHARLEVOIX, FIFE, and CENTRAL PARK. Styles: Mirandola, Edens Alley, Yea No Yea, Rutherford Pl. “OGI has always had a sense of humor and a sharp eye,” says Duralde. “This season, we leaned into both; mixing smart shapes with unexpected color combinations. We like the irony of fitting in without blending in, and that’s the mark of relevant originality we strive to accomplish.” The Summer 2025 releases offer something for every face and every personality, making eyewear selection feel fresh, expressive, and deeply personal. Styles: Honeycrisp; Artsy & Honeycrisp “We design with real people in mind,”  Duralde adds. “These frames aren’t made to sit on shelves; they’re made to be loved, worn, and lived in. That’s what makes this collection so exciting: it fits into people’s lives without blending in.” To make exploring the new collection even more seamless, OGI Eyewear invites customers to experience the Virtual Try-On tool ; an intuitive, Apple-operated platform powered by Sayduck .  This digital feature allows users to see each frame on their own face in real time, making it easier than ever to find the perfect fit and style from anywhere. With technology that enhances personalization and accessibility, OGI Eyewear continues to connect innovation with everyday wearability. Visit ogieyewear.com  to learn more.  #OGIEyewear #OGISummer2025 #SeeWithOGI #EyewearTrends2025 #OpticalFashion #BoldFrames #PlayfulDesign #VirtualTryOn #TechMeetsFashion #AugmentedRealityShopping #FashionForward #StatementAccessories #EyewearLovers #OGIEyewear #Summer2025