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EYE-CONIC STYLE: OGI EYEWEAR’S FIRST RELEASE OF 2024

Updated: Jan 12

Minneapolis, MN (January 11, 2024) – With new styles from OGI, Seraphin, Red Rose by OGI, Seraphin Shimmer, SCOJO New York, and Article One, OGI Eyewear is starting the year with a bang. 



OGI Eyewear is stepping into a new year armed with confident, unique frames designed to capture the imagination and set independent optical practices apart from the crowd. Each collection dives into exploring metals, new shapes, and rich color details. Our brands OGI, Seraphin, and Article One are championing independence in all its forms.


Building on the success of Dinky Town, OGI is bringing a new, sleek sister style in Wind Chill. This style brings the signature geometric shape to new heights with a thinner eyerim displaying fresh and fun tortoise patterns in acetate. The bridge is metal, adding a lovely textural depth to the frame. This is the perfect way to evolve your style sensibility. For a softer take on the custom acetate color combinations, Can Do’s deep, rounded shape allows the palette to shine with a more youthful silouette. For a more classic look, Hot Minute’s wearable rectangular shape and gentle striations of acetate color are a wearable and versatile look for those whose New Year’s resolution is to expand their style vocabulary. Favorites like Thanks Much and Dinky Town are getting additional colors as well.  


Seraphin’s exploration of lush acetate color palettes continues to lend depth to classic academic styles. Cheshire’s distinguished bridge and deep round shape adds a unique, contemporary touch to the subtle, deeply pigmented earth-toned patterns of the frame. The collection remains refined as ever, with styles like Newport Harbor incorporating sturdy silhouettes and bar rivets to balance out the more dream-like colors. Hawkes is another standout, with an exaggerated brow and rectangular shape adding a distinguished touch to the frame.  


With three new styles, Article One’s Active x Optical collection has truly come into its own. Somerset, a round style, and Sunday and Teal, more angular offerings, display the performance-minded design with fashionable and wearable colors like mauve, blue tortoise, and vibrant greens and reds. These styles transcend sport, for a kind of versatility not found in other optical collections. 


Our capsule collections, Red Rose by OGI and Seraphin Shimmer have new collections as well, so you can offer your patients a wide array of unique and versatile styles. Check out our full collections using our one-of-a-kind virtual try-on tool and share your favorites with us at @ogieyewear @seraphineyewear @redroseeyewear @scojonewyork @articleoneeyewear.  Learn more at ogieyewear.com


Seeing is believing, so stop by the OGI Eyewear booth P525 at Vision Expo EastSchedule an appointment with our amazing Team today!


About OGI Eyewear 


Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear and SCOJO New York. Visit ogieyewear.com to learn more.


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Please direct media inquiries to marketing@ogieyewear.com. 




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