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MINNEAPOLIS, MN (December 4, 2024) – As eyewear customers are looking for energetic colors and bold shapes, OGI Eyewear’s Spring 2025 collections bring impact and individuality together in an unbeatable combination. Splendid color layering in teal tortoise Snow Optical style is evolving: neutrals are fading out, in favor of cherry reds, electric blues, and other vibrant hues. At the same time, frames continue to go bigger and bolder with their shapes. All of these statement-making design elements can overwhelm the person wearing the styles. But not when David Duralde, OGI Eyewear’s Chief Creative Officer, is designing. “I never want the eyewear to become one-dimensional,” says Duralde. "My thought is always ‘how can I play with these trends in a nuanced way that celebrates the individual without shouting over them?” Each collection incorporates bold colors in grounded palettes. Seraphin celebrates modern refinement by bringing these bright shades into more earthy, romantic spaces. Each understated style is set off with elegant and functional finishes. Custom hinges and hand-brushed metal accents celebrate craftsmanship in all metal styles like Orléans. The finely wrought metal is highlighted in Seraphin’s take on transparency with exposed temple cores featuring precision-designed metal wires in styles like Poe that bring polished acetates to new heights. Transparency spliced with blocks of tortoise in Seraphin Olin The OGI collection has always been a trailblazer when it comes to color, and that is not changing any time soon. This season, statement hues are approached with an architectural eye, grounded in more understated tones in beveled looks like North Star. As shapes get bigger and bigger, OGI is playing with scaling up the size of the frame in styles like Minnehaha Mist and Hurkle Durkle. A play on opposing geometries. Left to right: Hurkle Durkle , North Star , Minnehaha Mist , Bullseye Capsule collections Shimmer and Red Rose are keeping pace with their own imprints. Shimmer is bringing luxurious crystals to accessible, wearable frames, adding texture along the temples and to the eye rims, accentuating the flattering shapes. Shimmer 61 black Red Rose by OGI is on fire, using hints of bright color to highlight the sculptural silhouettes suitable for a modern sensibility. Noto slate green Linate black copper Don’t take our word for it: explore all the new styles from OGI Eyewear using our unmatched virtual try-on tool . See how OGI will amplify and ground a personal style, never overshadow it. About OGI Eyewear   Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI , Seraphin , Seraphin Shimmer , Red Rose by OGI , OGI Kids , Article One Eyewear  and SCOJO New York . Visit ogieyewear.com  to learn more.

MINNEAPOLIS, MN (November 8, 2024) – Entering a new season, Article One adds new Active x Optical and Active Suns styles to its growing collection of heirloom eyewear built to transcend sport.  Article One founder, Wes Stoody , on the latest release: “In our never-ending quest to create the most beautiful athletic eyewear in the market, we have taken our designs one step further. We have upgraded the hinges and nose pads to the best technology and we were sure to double down on silhouettes and colors we know our customers desire.  I’m excited for all Article One fans to see this collection.”  Runner in Mystic Three new Active Suns, Linden , Terra , and Mystic tell a story of retro-inspired shapes, evolving from the chunky, gently rounded Linden to Mystic’s P3 inspired shape, and culminating with Terra’s fashion-forward double bridge. Meanwhile, the latest Active x Optical frames Beacon , Cascade , and Serene take studious, subtle shapes to the next level with earthy and timeless color-ways.  All of this design evolution is paired with performance-minded innovation. This season introduces new spring hinges and high quality acetate materials for long-lasting wear and comfort. “We are always striving to find new heights, just like the athletes we aim to outfit,” says David Duralde, Chief Creative Officer at OGI Eyewear. See the new styles for yourself, on yourself, with our virtual try-on tool, and reach out to your OGI Account Executive to view all Article One has to offer.  Biker in Terra Explore Article One's Fall release right now with our virtual try-on app . Hyper-realistic quality and a simple user experience make this a seamless eyewear fitting experience.   About OGI Eyewear   Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI , Seraphin , Seraphin Shimmer , Red Rose by OGI , OGI Kids , Article One Eyewear  and SCOJO New York . Visit ogieyewear.com  to learn more.

MINNEAPOLIS, MN (September, 16, 2024) – Crisp weather and blue skies inspire this season’s releases from OGI Eyewear, creating a buzz ahead of Vision Expo West .  Across the collections of OGI Eyewear, greens, blues, and purples are the shades of the season. Cool tones and surprising pattern combinations continue the inspiring and empowering story of independence and fun in eyewear.  “Each season, my primary focus is on crafting flattering and powerful styles that let patients bring their individuality and beauty to their optical frames,” shares Chief Creative Officer David Duralde. “While each collection carries its own persona, they are all driven to put forth styles that empower, never overpower.”  This celebration of independence is the core of OGI Eyewear. The company is built around supporting independent optical professionals and the varied, quirky patients they serve. Account Executives are people who share this sense of joy and purpose: many Account Executives like Anthony Graves come from work as optical professionals, and super stars like Shamar Collier and Egla Williams bring their sense of glamour and fashion to every fitting. From Distribution to Marketing, the team is united by a love for the people they serve.  OGI has refreshing new styles like Honeycrisp  that are ripe for picking, while Seraphin’s lustrous acetate frames like Moore and Patsy elevate sleek shapes to luxurious levels with pristine details. This bounty of fashion will be on display at Vision Expo West , where the team will be gathered to celebrate eyewear and community.   Come and experience the OGI magic at booth P18010, and dive into the latest from OGI Eyewear. Can’t make the show? The OGI Eyewear virtual try-on app brings the party to your pocket. See the full lines from OGI Eyewear from any compatible smart device. Fitting is a breeze, and you’ll get the sneak peeks of each new season.   ###  Please direct media inquiries to marketing@ogieyewear.com .    About OGI Eyewear   Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI , Seraphin , Seraphin Shimmer , Red Rose by OGI , OGI Kids , Article One Eyewear  and SCOJO New York . Visit ogieyewear.com  to learn more.

MINNEAPOLIS, MN (August 19, 2024) –  With new styles from OGI, Red Rose by OGI, Seraphin, and Seraphin Shimmer, OGI Eyewear is continuing its colorful story of unique and crafted eyewear celebrating independence and optical independents. Fun looks good on everyone, and OGI Eyewear believes that every face is deserving of a frame that makes you feel confident and fully yourself. With evolutions of fan favorite frames, more large sizes, and fresh style elements, OGI Eyewear is expanding its reach with new releases.  “As the seasons pass, we have really focused on creating new styles that keep OGI Eyewear fresh and fun for optical professionals and their patients,” shares David Duralde, Chief Creative Officer. “This season, we continued to dive into color schemes that balance bold yellows and greens with nuanced and versatile palettes. At the same time, we’ve been playing with combinations of metal and acetate, honing in on the made-in-Japan quality of each frame. These are styles that last, and that are fun to wear every day.”  OGI is telling a thematic story this season, delving into Minnesota culture and contemporary fashion. Artsy and Sculpture Garden are two sibling styles that embody the funky, fresh side of Minneapolis, with bold acetate frames that bring painterly palettes to standout angular shapes. Many Thanks  and its extended size doppelgänger Much Obliged  offer fun updates to complement the beloved Thanks Much frame. This season is a continuation of balancing playfulness and wearability to create styles that bring fun to every outfit, never overpowering the personality behind the frame.  Red Rose by OGI is bringing moments of vibrant color to sleek yet dramatic profiles. Upswept eyes and airy acetate in Vita , and artful shapes come together with powerful hues in Cassina  and Sardinia . Our capsule collections continue to shine with Shimmer’s releases. Whether adding texture to the temple in  Shimmer 53 and Shimmer 54 or accenting upswept eyes in 51 and 35, the sprays of crystal elevate classic styles to the realm of tasteful glamour.   Seraphin remains a grounded, lush collection with a combination of polished acetate styles like Shamrock and elegant metal shapes like Oakview  and Parkwood . Meticulous detail and rich pigments create a timeless and sophisticated feel for these frames, ensuring a luxurious attitude for every outfit.  As OGI Eyewear’s fluid evolution continues, the grounding qualities of passion and creativity flow from dedicated leaders David Duralde, along with Chief Sales Officer Cynthia McWilliams and CEO Rob Rich. As an optical design house, OGI Eyewear has no shortage of vision in these leaders, who bring experience, innovation, and energy to the frames, the customer support, and the industry as a whole.   Get an up-close look at the collections and have your dedicated OGI Eyewear Account Executive demo exclusive styles—whether directly at your location or at Vision Expo West in Las Vegas, booth P18019.  It was a full house last year, so snag your appointment now . If you can’t wait for the fun, OGI Eyewear can come straight to you with our virtual try-on tool ! Our virtual try-on tool features new releases before they are available anywhere else, so you’ll be the first to  explore and experience our latest designs. ###  Please direct media inquiries to marketing@ogieyewear.com .    About OGI Eyewear   Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI , Seraphin , Seraphin Shimmer , Red Rose by OGI , OGI Kids , Article One Eyewear  and SCOJO New York . Visit ogieyewear.com  to learn more.

MINNEAPOLIS, MN (July 16, 2024) – Summer is the perfect time to explore and make every day beautiful with nine new styles, and three fan favorites in new colors, from Red Rose by OGI. These finely crafted pieces bring made-in-Japan quality to optical fashion.  Ortona / Giovanna Continuing its tradition of crafting modern, minimalist metal looks with hints of OGI colors, Red Rose introduces Gio, Domenica, Giovanna, Stefania, Urbino, Ortona, Mestre, Lecco and Fabi. Expect poetic juxtaposition of modern angles and classic P3 and cat eye shapes, crisp double rim details, and hand-painted pops of color.  Domenica / Ortona / Urbino “This season reflects the current trend of updating vintage with refreshing design moments. Red Rose by OGI is incorporating vibrant colors and standout shapes in a refined way, with sleek metal materials and elegant simplicity.” David Duralde has honed this capsule collection into a truly unique and contemporary offering. As OGI Eyewear’s Chief Creative Officer, he translates the boldness of OGI colors to a cleaner, pared-back palette in this capsule.   Fabi / Gio / Lecco If you loved Lucca, meet Fabi and Gio, softened geometric shapes with stunning eye rim color palettes. For a new angle on Taranto’s double rim, Lecco is the perfect choice. And for a dose of mixed materials, Urbino brings a depth of texture to your face. Giovanna and Domenica explore the contemporary poise of cat eye shapes done with a sleeker profile.   Giovanna / Stefania / Taranto Dive into Red Rose by OGI’s summer release right now with our virtual try-on app . Hyper-realistic quality and a simple user experience make this the perfect vacation from the usual eyewear fitting experience.   ###  Seeing is believing, so stop by the OGI Eyewear booth   P18019   at Vision Expo West!  Please direct media inquiries to marketing@ogieyewear.com .    About OGI Eyewear   Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI , Seraphin , Seraphin Shimmer , Red Rose by OGI , OGI Kids , Article One Eyewear  and SCOJO New York . Visit ogieyewear.com  to learn more.

MINNEAPOLIS, MN (July 5, 2024) –  School may be out, but OGI Kids is hosting a master class on optical fashion for savvy and playful children and teens.  OGI Kids has always been about translating the individuality, fun, and wearability of OGI styles into pint-sized packaging for smaller faces. As OGI has explored metals, OGI Kids is keeping pace with new frames that bring studious silhouettes and vibrant colors together. Mast and Viking have the classic staying power of well-crafted ships, with adjustable nose pads ensuring the perfect fit. These styles play with round shapes, offering deep and exaggerated spins on the classic circle. S’Mores  takes the two-tone color palettes of the adult style Roundabout to a funkier place with its geometric shape, while Snow Day keeps it classic with a soft oval shape.   Mast / Viking / S'Mores / Snow Day Of course, premium acetates are still front and center, celebrating lightweight and luxurious frames. Good Catch’s upswept eye and artful color combinations offer a glamorous touch for the student ready to graduate their style to a more adult place. Bonfire echoes the modern look of OGI’s Lake Superior with spring hinges and wearable color combinations ideal for a young wearer’s changing face and style.  Good Catch / Bonfire “OGI Kids is meant to empower the shoppers of tomorrow to explore individuality and expression,” Chief Creative Officer David Duralde shares. “With this release, and with all of our kids’ collections, I want to give younger wearers the same range of wearable and fun styles that adults are offered. It’s important to not limit children and teens to basic shapes, colors, styles.”  Long Ship / Snow Day / S'Mores Help your younger customers make a style transformation over the summer, so they can start the new school year with new confidence. OGI kids offers a major style upgrade to Brrrr and Snowman with our unique ratchet temples for easy adjustments in fit, these pairs will last a lot longer than their first crush.   Brrrr / Snowman ###  Seeing is believing, so stop by the OGI Eyewear booth   P18019   at Vision Expo West!  Please direct media inquiries to marketing@ogieyewear.com .    About OGI Eyewear   Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI , Seraphin , Seraphin Shimmer , Red Rose by OGI , OGI Kids , Article One Eyewear  and SCOJO New York . Visit ogieyewear.com  to learn more.

Minneapolis, MN (06/21/2024) – There is no better way to celebrate National Sunglasses Day than with Article One’s Active Suns styles. Article One x Cesar Villalba Article One Eyewear brings the focus on independence beyond optical with its active styles. These frames bring the quality and attention to detail you’ve grown to love in their optical eyewear to a new level with performance-minded details like adjustable nose pads, rubber temple tips, and lightweight Hexetate and GKM materials that can stand up to wear and tear. GTGlass 2.0 / Article One x Mission Workshop / Park Of course, sunglasses are only as good as their protective lenses. Article One’s active styles have polarized lenses that are scratch-resistant and block out harmful rays, so your eyes are protected and comfortable in all light levels. They come in a variety of color combinations to pair with your frames, allowing you to personalize your style and create something that reflects who you are. GTGlass 2.0 A key part of our commitment to excellence in our Active Suns, we have collaborated with some of the best, most innovative activewear brands around. Our Article One x Mission Workshop frame has become a beloved staple of our active collection. This vintage-inspired shape, offered in modern takes on tortoise, embodies the grace of active sunglasses that keep the whole athlete in mind. Our current collaboration with Ciele, the GTGlass 2.0 similarly celebrates athletic performance and personal style. Hanley Celebrating individuality has led Article One to our partnership with Nikki Hiltz, a record-breaking professional runner who authentically lives as their true self; a non-binary athlete-activist. In our time together we have used Pride month sales of select frames (this year the Hanley) to raise money for organizations supporting trans youth and athletes. This year, we are donating profits during June sales of Hanley to Athlete Ally. Fashion, performance, and community come together in our Active Suns. Explore the collection from home with our virtual try-on tool. Buy with confidence, train with confidence, live with confidence. --- Seeing is believing, so stop by the OGI Eyewear booth P18019 at Vision Expo West! Please direct media inquiries to marketing@ogieyewear.com. About OGI Eyewear Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear and SCOJO New York. Visit ogieyewear.com to learn more.

Minneapolis, MN (06/21/2024) – Embodying the opulence and architectural impact of Art Deco styles, the latest release from Shimmer celebrates sophistication from the 1920s to the 2020s. Shimmer 46 / Shimmer 49 / Shimmer 46 Shimmer, the capsule collection for Seraphin, combines the made-in-Japan craftsmanship of Seraphin with brilliant crystal details to bring a modern spin to Old Hollywood glamour. The polished and lustrous acetates, architectural metal, and deeply textured stones create looks full of dimension, poise, and power. Just like the iconic skyscrapers associated with the time period, Shimmer is exploring oversized styles, creating striking silhouettes that echo the statement buildings of the 1920s. Shimmer 46 / Shimmer 47 / Shimmer 48 In selecting a photographer to capture this captivating collection, Chief Creative Officer David Duralde sought out “a master of light” to fully translate the star power of the frames. East Coast-based Tatsuro Nishimura was the clear choice. His precise lighting and framing captured the model in a dreamy, vivid tone that perfectly expressed the radiance of the frames. Like vintage glamour portraits, there is a romance to these images, but with the confidence of a modern eye. Tatsuro’s excellence has earned him multiple photography awards from Graphis Photo Annual, the International Photography Awards, Communication Arts Photo Award, Applied Arts Award, and Black and White Photography Magazine Portfolio Awards among others. Shimmer 31 / Shimmer 40 / Shimmer 44 “Seraphin Shimmer is unique among the OGI Eyewear collections, being the only one with crystals. The reflective, captivating stones create a spectacular play with light and texture that transcends time, blending the classic and demure with the fresh and bold,” says Duralde. Shimmer 31 / Shimmer 49 / Shimmer 46 This newest shoot embodies the best of Seraphin Shimmer, a collection designed to give the contemporary woman a style that is equally elegant and bold, and the effortless captivating glamour of these photos emphasizes the relaxed sophistication of Seraphin Shimmer. Fine crystals will pop and capture the light, while their textured arrays will create dimensional shadows that hold interest, so you will stand out in every room. Shimmer 49 / Shimmer 40 / Shimmer 41 Experience the latest from Shimmer with our one-of-a-kind virtual try-on styling tool. You can try every style and color to find your perfect fit, your perfect flair. Step into a new kind of luxury shopping experience with Seraphin Shimmer. --- Seeing is believing, so stop by the OGI Eyewear booth P18019 at Vision Expo West! Please direct media inquiries to marketing@ogieyewear.com. --- About OGI Eyewear Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose by OGI, OGI Kids, Article One Eyewear and SCOJO New York. Visit ogieyewear.com to learn more.

Minneapolis, MN (April 10, 2024) – Pantone has released the palette of hues on display at this year’s New York Fashion Week, and OGI Eyewear has styles to fit the trends. Starting off with the powerhouse of color, the OGI collection has a plethora of fresh options. To embody the yummy Orangeade color, we would don Crushin' It in Orange, and take that sunny attitude with us all day. If you are looking for a grassy hue, MOA in Emerald is the perfect option for the Mint selection. If you’re looking to do double duty and pick up on more than one of these shades, OGI has you covered with Goalie in Tortoise to pick up on Icy Blue and Rooibos, and Game Changer in Sky Lilac for a softer pairing of Icy Blue and Lilac. Pantone offered up a second, more earth-toned inspired palette that is perfect for Red Rose by OGI’s eye-catching looks. The Pantone Northern Droplet shade is reflected in our own Brindisi in Grey Cloud and Monza in Grey Wood. The Stresa in Suede Matte picks up the rich Mushroom hue Pantone selected. Seraphin is here to get in on the fun too, with Clover in Iris fitting the Lilac colorway, or in Grey Sky to pick up the Icy Blue shade. Manchester in Olive Matte is perfect for the Watercress color, for a luxurious and fresh combination. And for those of you who are on the move this fashion week, Article One’s Juno in Navy is a perfect interpretation of Marlin that can go from runway to group run to grocery run. Explore the full OGI Eyewear collection using our virtual styling tool, and let us know your favorite runway-inspired styles by tagging us @ogieyewear on social media.

Minneapolis, MN (March 17, 2024) – OGI has you covered for St. Patrick’s Day with stunning green styles fit for St. Patrick's Day! Don’t get green with envy, don a pair of frames in such a dreamy color that you’ll be pinching yourself. From Seafoam to Jade to Forest, the spectrum of shades to choose from ensure you’ll have a plethora of choices when coordinating your bar crawl or St. Patty’s parade look. Adding in OGI’s playful patterns creates a more versatile style so you can embody the spirit of the Irish in your everyday life. From left to right: Hot Dish, Butter Queen, Borrow Me Get into the holiday spirit with fresh green looks from OGI. Make your own luck with Crushin’ it, a light and fun acetate style with a sprite oh round shape. Step into a bold look with Eat Street’s full acetate play on a round tortoise pattern, or hop into a more metallic look with Erie, a perfectly sleek and verdant look for a more subtle style. That’s Different brings the sass of a cat eye to the leafy tone with elevated patterning details. From left to right: Crushin It, Eat Street, Erie, That's Different Try out our catalog with our magical virtual try on app, and your pot of eyewear gold awaits!