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OGI Eyewear Releases a Fall 2022 Frame Lineup with Inspired Color Combinations and Eye-catching Shapes Polished, timeless, and fun are all words that come to mind with OGI Eyewear’s Fall 2022 glasses frames, but the company is pushing its autumn collection to new heights. Minneapolis, MN (September 6th, 2022) – OGI Eyewear, the premium fashion eyewear design company, has announced its 2022 Fall collection, made up of OGI, Seraphin, and Red Rose frames. With the turn of the season comes a full lineup of new styles and vibrant color combinations—another step forward in OGI’s unparalleled blending of chic sensibilities and fun, subtly evocative designs. “What sets our collections apart is our willingness to stand out,” says David Duralde, Chief Creative Officer at OGI Eyewear. “We’re not afraid of this, because we want to explore and use materials differently than our competitors, all while expressing an independent point of view with our designs. Uniqueness like this drives excitement, and that’s what keeps our customers coming back, even when we push tradition.” The OGI Collection The Fall 2022 OGI collection embraces pops of bright and jewel-tone colors that work together to create a new, expressive vision for the optical industry. “We’ve seen wide use of color in the fashion industry this year, whether it’s with clothing or accessories,” says Duralde. “We piggybacked off this trend and took it one step further by exploring the countless color options that are available when you allow boldness—and color theory—to lead you toward adventurous new pallets.” This Fall’s OGI collection has created a true color story, encouraging those who don’t usually wear new hues to feel good dabbling in it. With the OGI line, the priority was—as always—to deliver frames that are daring and intelligent with a friendly dose of Midwestern approachability. The Seraphin Collection In contrast, the Seraphin collection continues to build upon its established sophistication while also injecting its vintage style with modern flair. By embracing functionality over decorativeness, this season’s five new frame varieties use rich yet refined color palettes dominated by horn and tortoise patterns and textures. Duralde recognizes that a sense of timelessness is key to upholding the Seraphin brand. “The shapes, designs, and materials we use create a bespoke air that make it very clear: these frames are for anyone who wants to embrace the elegance of old Hollywood while also showing their taste for what it means to modernize the concept of ‘vintage,’” he says. “Seraphin frames honor the past while simultaneously showing what’s possible for the future of eyewear. And the best part? We can deliver this high level of elegance at a good value considering the level of detailing, originality, and finish.” Further Seraphin inspiration came from turn-of-the-century industrial revolution metal working. Stamping and coined-edge treatments add texture and dimension, making these frames a go-to choice for those who want to express their individuality with forward-thinking designs that still pay homage to styles of the past. The Red Rose Collection Finally, the Red Rose collection caps off this season’s update with on-trend styling that embraces subtle profiles and maximum visual impact. “These frames are almost architectural in form,” Duralde says. “Their intersecting and parallel lines create a subtle profile with maximum visual impact. With their oversized shapes, on-trend styling, and transparent materials, they highlight a type of lightweight sensibility and modern direction that’s as much at home in the heartland as it is in the world’s biggest fashion capitals.” If you look closely, you might just see these frames in movies, on TV, and on the faces of major celebrities and influencers this year—and Duralde isn’t arguing with it. “We’re thrilled that our Red Rose design language has captured the attention of so many,” he says. “This brand has become a win-win for everyone!” About OGI Eyewear Founded in Minnesota in 1997, OGI Eyewear continuously pushes the boundaries of what it means to create innovative optical products while also supporting the needs of independent eye-care professionals around the country. With its wide range of fresh yet accessible styles, the company offers six unique eyewear brands: OGI, Seraphin, Seraphin Shimmer, Red Rose, OGI Kids and SCOJO New York. #newstyles #new #newcollections #ogieyewear #ogi #seraphin #seraphineyewear #seraphinshimmer #seraphinshimmereyewear #shimmer #redrose #redroseeyewear #eyewear #fall2022 #eyewearcollection #opticians #branding #eyewear #unisexeyewear #womeneyewear #meneyewear #opticians #independentopticians #eyecare #premiumfashioneyewear #ogi2 #theopticalfoundry #davidduralde

Minneapolis, MN (August 8th, 2022) – The Optical Foundry appoints Industry Veteran Cynthia McWilliams to Chief Sales Officer for OGI Eyewear and Article One Eyewear. OGI Eyewear, an original Indie Eyewear label and Article One, designers of heirloom eyewear, announce that Cynthia McWilliams will join the leadership team in the role of Chief Sales Officer as OGI Eyewear plans for expansion and growth going forward. McWilliams will be responsible for leading and overseeing the development and execution of the company’s sales strategy. She will work closely with all departments to deliver a world class sales team operating at the highest level of efficiency, consistency, and effectiveness for our customers. The eyewear market has seen so much change over the last couple of years and The Optical Foundry has made significant investments in new digital technologies, rebranding, revamping the collections and enhancing the customer journey to create a completely unique and profitable experience for independent eye care professionals. McWilliams will bring forth an even greater momentum within the sales team for the company and our customers to realize all the benefits of the recently refreshed OGI Eyewear. “I am energized by the changes in the industry and the new ideas and technologies that are now available to deliver innovative products and services to optical professionals, '' said McWilliams. The Optical Foundry’s investments and commitment to a healthy future for its partners and it’s total reworking of the Brands and Collections, inspired me to join the team during this very exciting phase for the company.” With over 30 years' experience in the eyewear industry, McWilliams started her journey in retailing at Lenscrafters in store merchandising and later in product development. With broad senior leadership roles inclusive of sales, retailing, product development and a proven track record for increasing revenue with wholesale divisions at Viva Group, Luxottica U.S.A. and Kenmark, we see the opportunity for her similarly to continue that success leading the sales team at OGI Eyewear. Rob Rich, CEO of the Optical Foundry said, “To keep true to our mantra of The Optical Foundry ‘Independence for Independents’ we are continually looking to improve all aspects of our organization and become a better, stronger partner to our accounts. We aspire to support our customers in any facet that we can. With the addition of such a tremendously skillful and seasoned player to our OGI management team, Cynthia will be able to quickly and adeptly give us an even higher level of service and skill that very few organizations in the industry can deliver. Even fewer when you consider organizations whose sole goal is for the continued success of independent optical. “ For the past two years, OGI Eyewear and Article One Eyewear have been developing product for the changing eyewear industry. We are proud to support the independent market with quality eyewear made in Japan and Italy and designed in the U.S.A. The Optical Foundry was founded in 2019 to curate a portfolio of brands that serve the independent optical market. The current members of the Optical Foundry are l.a.Eyeworks, OGI Eyewear and Article One Eyewear and their associate brands. Visit theopticalfoundry.com to learn more. #theopticalfoundry #newhire #chiefsalesofficer #salesteam #cynthiamcwilliams #ogieyewear #articleoneeyewear #eyecareprofessionals #independenteyewear

The Optical Foundry is pleased to announce the addition of ArticleOne to their already diverse portfolio of independent eyewear brands which include: l.a.Eyeworks, Fiction, OGI, OGI Kids, Seraphin, Seraphin Shimmer, Red Rose and SCOJO New York. Launched in 2016, ArticleOne is an independent eyewear brand founded by Wes Stoody. ArticleOne produces purpose-driven products with complete brand transparency, spotlighting the hands that craft their frames. They are proponents of supporting independent optical practices, giving back to their community and innovating with thoughtful designs. The care put into each frame results in quality you can feel. “I am extremely excited for ArticleOne to be joining The Optical Foundry,” said Stoody. “I have looked up to the team at OGI Eyewear and l.a.Eyeworks for a long time and cannot wait to continue building ArticleOne with such talented people. The Optical Foundry is the perfect home for ArticleOne as we share a similar ethos centered on independence and craftsmanship and believe in providing the best service possible to our independent optical partners.” “We couldn’t have asked for a better new member of the Optical Foundry, said Rob Rich, CEO of The Optical Foundry. “Wes has done a great job of building the ArticleOne brand with its unique voice in the market and we are looking forward to working with him as he continues to be the creative force behind ArticleOne. We are excited about ArticleOne enhancing our position and our reputation in the optical community as a great asset for the independent three O’s. Our mission at The Optical Foundry is to be a valued partner with a portfolio of brands that cater to the independents. We only succeed when they succeed.” The Optical Foundry formed in 2019 with a specific goal: create a platform to house a diverse portfolio of independent optical brands that could be relied upon as a trusted partner for the independent three O’s (Opticians, Optometrists, and Ophthalmologists). The concept would allow this group to adequately fill their dispensaries with a broad portfolio of products that meet many needs. #TheOpticalFoundry #ArticleOne #RobRich #WesStoody #IndependenceforIndependents #Eyewear

MINNEAPOLIS, October 25, 2021— OGI Eyewear, the independent fashion eyewear company, today unveiled a new look and feel for its SCOJO New York brand of ready-to-wear premium reading glasses. This milestone marks the latest in a series of transformations across the OGI Eyewear portfolio. Creators of the highly popular Gels Originals, SCOJO New York taps into the sizable reading glasses market with its dynamic portfolio of high-performance products. Reading glasses represent a growing opportunity in eyewear. Vision problems—particularly presbyopia, the inability of the eyes to focus on nearby objects—typically manifest in a person's mid-40s or later. Many adults combat this loss of vision with reading glasses: The Vision Council, a non-profit trade organization serving the optical industry, reported that 33 million people in the U.S. use over-the-counter (OTC) reading glasses. With the U.S. Census Bureau's report projecting that one in five Americans will be retirement age by 2030, it makes sense why market research predicts the reading glasses market will grow globally from $24 billion in 2018 to almost $53 billion in 2026. The easy availability of OTC reading glasses make them a popular choice for those needing vision correction; so ubiquitous are they that health savings accounts (HSAs) and flexible spending accounts (FSAs) will count them as eligible for reimbursement. The majority of sales were found to come from retail stores, outpacing online sales and sales made at eyecare clinics. However, the mass-produced OTC reading glasses found in drugstores, dollar stores and bookshops can cause issues if poorly made. Lenses with imperfect optical centers or flaws such as bubbles, waves or distortions may result in eyestrain, double vision or other issues if used for too long. Concerned eyecare professionals need not be alarmed quite yet—eyecare experts agree that ready-reader wearers should consult with a professional before starting long-term use of OTC reading glasses, and that OTC reading glasses cannot and should not be used to address the effects of astigmatism, eyes with differing powers or myopia. Custom prescription glasses are not expected to cede the lion's share of the vision correction market to OTC reading glasses any time soon. Instead, OTC readers are viewed as part supplemental vision correction tool and part fashion accessory. For eyecare clinicians looking to expand their relationship with their customers and maintain more complete oversight over patients' vision care habits, there is an opportunity to augment product offerings with reading lenses that won't harm customers' eyes. SCOJO New York, as a leading provider of premium reading eyeglasses, provides glasses built with durable materials and optical-grade lenses triple-checked for quality assurance throughout assembly. Selections are continually evolving and designs are inspired by the latest trends in fashion and contemporary culture. With blue light filtering options, reading sunglasses and virtual try-on technology available through the website, SCOJO New York is committed to supporting both buyers seeking stylish ready-to-wear readers and the optical providers who care for their vision. To learn more about how to partner with SCOJO New York, contact our Customer Relations Team. #ogieyewear #scojonewyork #eyewear #newbranding #eyewearcollection #opticians #branding #luxuryreaders #readingglasses #opticians #independentopticians #gels #gelsoriginal #eyecare #premiumfashioneyewear #ogi2

MINNEAPOLIS, March 28, 2022—OGI Eyewear, the premium fashion eyewear design company, today revealed its latest exciting brand evolution. The 2022 campaign elevates OGI Eyewear’s playful, pop-art inspired design philosophy to refined new heights. By seamlessly marrying crisp, bold fashion-inspired photography with OGI Eyewear’s characteristic graphic illustrations, the brand once again demonstrates an incisive mastery of aesthetic balance and color theory. The new imagery marks the most compelling chapter yet in OGI Eyewear history. With its bright palette and cheeky product names, the brand has never been short on personality, but this latest evolution highlights how inventive its playful design ethos really is. “Examining a brand is like taking a cut gem and turning it to the light—and what we found with OGI Eyewear is this new, refined facet of artistic expression,” says David Duralde, Chief Creative Officer of the OGI family of brands. “What we’re doing now is refining, refining, refining. Everything from the photography, the styling, the combination of color—every tiny detail has been deliberately cultivated to tell the story of OGI Eyewear’s growth in a way that’s just as new, fresh and fun as before, but also now more clever and sophisticated.” Fans of OGI Eyewear, and especially loyal Minnesota customers, will be tickled by the 2022 lookbook, which, along with the new brand imagery and updated product portfolio, features a beginner’s guide to uniquely Minnesotan slang. “OGI Eyewear is known for being big and bold and Minnesota-grown,” remarks Duralde. “That’s always going to be important to us. It’s something we value and keep in our hearts as we continue to grow and explore these new, intriguing aspects of OGI Eyewear.” The new branding expression will debut in-person at Vision Expo East 2022 at New York’s Jacob Javits Convention Center, where the OGI Eyewear team will be onsite at booth U527 from April 1 to April 3 to show viewers the new direction and products for 2022. Reservations are highly encouraged, and OGI Eyewear is offering a free frame for those who show up to pre-booked appointments. Those unable to attend can also check out the OGI Eyewear website, home to OGI Eyewear’s cutting-edge Virtual Try-On experience.

MINNEAPOLIS, January 30, 2022—Seraphin Shimmer, the luxury eyewear capsule collection from Seraphin, a brand within the OGI Eyewear portfolio, today announced its Spring 2022 offerings, including new Optical styles and an exclusive limited-edition selection of Optical-grade, RX-friendly sunglasses. The latest Seraphin Shimmer Optical and Sun releases capture and expand on the portfolio’s design ethos by exploring a new color palette this season. Seraphin Shimmer continues to deliver a sophisticated dialectical between refined embellishments and modern fashion expression. With designs featuring Austrian crystalline details, set in elegant monotonal textural patterns and gestures, the result is stunningly dramatic and tastefully refined at the same time. The new color expression plays with muted transparent and milky jewel tones, carefully selected to complement and expand the Seraphin Shimmer design philosophy. The Shimmer Sun collection features a concise, limited-edition selection of sunglasses, with five striking frames available in two color choices for each style. This foray into sun products was prompted by the success of the optical collection and customer’s calling for companion sunglass pieces. The release marks a first for Seraphin Shimmer. "What sets our sunglasses apart from, say, your typical retail fashion sun collection is that our styles are stunning and fashion forward, while at the same time designed with the Optical Professional in mind. All the styles are RX’able, having the V-groove, rather than a U-Groove to ensure the lens seats perfectly in the groove and the sizes and shapes are scaled down a bit to make sure the patient has many options for lens comfort. With the Shimmer Sun collection, our aim is to offer a superior product for Optical Professionals and deliver incredible style options so you can continue to provide exciting products and state of the art sun protection in the professional eyecare setting." The sun collection is so beautiful, you may find some patients taking a second color and asking you to make this in a clear RX lens, for the ultimate fashion statement to compliment their sunglass look. Each new product from the spring collection is articulated with Seraphin Shimmer's trademark artistry and craftsmanship, with premium acetates, hand-set crystals, innovative construction and tasteful shapes that evoke graceful upswept movement. Textural and tonal details abound, making Seraphin Shimmer a peerless fit for anyone seeking vintage flair with a modern twist. The Seraphin Shimmer and Shimmer Suns Spring 2022 releases are available for viewing on OGIEyewear.com. About OGI Eyewear An experienced leader. A bold trendsetter. Founded in Minnesota in 1997 as an independent eyewear label, OGI Eyewear continues to support independent eye care professionals and wow eyewear enthusiasts in the most imaginative and creative ways. The brand offers six unique eyewear collections: OGI, Seraphin, Seraphin Shimmer, Red Rose, OGI Kids and SCOJO New York. Visit OGIEyewear.com to learn more. #newstyles #new #newcollections #ogieyewear #seraphin #seraphineyewear #seraphinshimmer #seraphinshimmereyewear #shimmer #eyewear #spring2022 #eyewearcollection #opticians #branding #eyewear #womeneyewear #suns #crystals #shimmersuns #shimmersunglasses #sunglass #sunglasses #opticians #independentopticians #eyecare #luxuryeyewear #luxury #ogi2

MINNEAPOLIS, December 13. 2021—OGI Eyewear, the Minnesota-based indie eyewear company, today unveiled its new Spring 2022 collection. The Spring 2022 collection represents the unique handiwork of veteran eyewear designer David Duralde, who took the helm as OGI Eyewear's Chief Creative Officer in January 2020. Alongside Marketing Director Katja Beier, who joined the company in February 2020, Duralde has toiled to bring new life to and honor the origins of OGI Eyewear's brands. The Spring 2022 collection marks a full year of transformation under Duralde's hand, and the results are immediately apparent in the Spring 2022 product assortment. The flagship collection OGI is a love letter to OGI Eyewear's origins. With product names that give playful nods to Minnesotan vernacular, designs featuring geometric shapes and bright hues, and hardware details that exemplify quality craftsmanship, the OGI Spring 2022 collection is a head-turning tribute to the North Star State. "What sets the OGI collection apart is its disciplined, academic approach to color," said Duralde. "A very delicate balancing act is needed to avoid falling to chaos with so many colors. I really wanted to push the brightness and boldness of the OGI line even further this season without sacrificing wearability. That's why our designs were created with great deliberation— I wanted to marry fine art theory and architectural concepts with these vivid colors and classic tortoiseshell patterns to keep things cohesive, sophisticated, playful and most importantly, inventive." The Spring 2022 release also includes new collections for Red Rose, Seraphin and Seraphin Shimmer. The Red Rose ensemble highlights a modern take on the concept of minimalism, with products that stay lightweight but provide visual impact through precision cut metals and layered designs. Seraphin's repertoire casts eyewear as accessory through the interplay of luxury materials, fine craftsmanship and sculptural looks. Seraphin Shimmer brings in pops of color to its existing roster in the form of jewel toned color ways and also features a capsule release of limited-edition sunglasses—a first for the brand. The OGI Eyewear Spring 2022 reveal comes startlingly early for the eyewear industry, which typically sees announcements in January. "As members of The Optical Foundry, part of our mission is to support eyecare providers," noted Beier. "The independent eyecare community is still challenged by supply chain issues, working to navigate a global situation that is changing all the time. By announcing our new collections early, we hope to help alleviate some of the stress eyecare providers are facing." Duralde agrees. "It's important for us to support the optical professionals as much as the individuals who will be wearing our glasses." It's this philosophy of thoughtfulness that drives Duralde's design process. "Good design creates a relationship not only between the person experiencing it and the design itself, but between the person and the world, too. My goal is to create beautiful work so that those who see, wear and feel that beauty, can reflect and radiate some of it back outwards. It's not quite world peace," he laughs. "But maybe it's a small piece of it in a big world. And to me, that's a good place to start." The full range of OGI Eyewear's Spring 2022 collection can be seen online at OGIEyewear.com. #newstyles #new #newcollections #ogieyewear #ogi #seraphin #seraphineyewear #seraphinshimmer #seraphinshimmereyewear #shimmer #redrose #redroseeyewear #eyewear #spring2022 #eyewearcollection #opticians #branding #eyewear #unisexeyewear #womeneyewear #meneyewear #opticians #independentopticians #eyecare #premiumfashioneyewear #ogi2

MINNEAPOLIS, November 15, 2021—OGI Eyewear today unveiled a refresh of its Red Rose brand, including updated photography and a new Fall 2021 collection of products. This update represents the latest evolution of the style and identity of Red Rose. The brand is a pillar of the OGI Eyewear portfolio: where its sister brands take a maximalist approach towards eyewear, Red Rose is a heartfelt ode to ethereal minimalism. Red Rose is inspired by and embodies the free-spirited innovation of the West Coast. Its latest collection draws further inspiration from the timeless animus of Italy, with products named after iconic Italian cities. Each design is flawlessly balanced and exquisitely crafted out of precious metals and premium acetates in dreamy shades of navy, gray and rose. Daring shapes marry thin profiles for a sublimely modern look. Photographer Kris Ryan, himself a California native, strove to instill the artistry of Los Angeles within the brand photography. "My goal was to capture that quintessential L.A. vibe. It's a very specific sort of feel—casual and laid back and contemporary and innovative at all once," said Ryan. "It's all about being effortless and authentic. That's what I wanted to reflect in the imagery for Red Rose." David Duralde, Chief Creative Officer of OGI Eyewear and the architect of the brand refresh, agreed. "We wanted to evoke the L.A. heritage of the Red Rose brand, with its historical play on thin metal profiles and the airy, lightweight feel that comes from layers of light passing through these translucent acetates. We imagined what modernism might mean today with a deep dive into the cultural heartbeat of the city. L.A. is the land of ideas that come from breaking rules. Nowhere else can you find that juxtaposition of laid back and ambitious, casual and cutting-edge—consider how fertile West Coast soil has been for technology and innovation. So much of that is a result of prizing originality without pretention. In L.A., life is very much about discovering your best self, and then embodying that self and letting the world respond. That's the thesis of Red Rose." The full Red Rose collection is available for virtual try-on and for purchase at OGIEyewear.com, or through the Optical Foundry app for Apple devices. #ogieyewear #redrose #redroseeyewear #eyewear #newcampaign #fall2021 #eyewearcollection #opticians #branding #metalframes #metalglasses #minimalist #eyewear #unisexeyewear #opticians #independentopticians #eyecare #premiumfashioneyewear #ogi2 #losangeles

MINNEAPOLIS, September 22, 2021— OGI Eyewear today announced the launch of new Fall 2021 collections for four of its brands: eponymous flagship brand OGI, Seraphin, Seraphin Shimmer and Red Rose. Each collection showcases a different facet of this year’s fall eyewear trends. In a nod to this season’s colorful fashions, the new OGI collection embraces bold, vibrant combinations of color and shape. Solid and transparent hues of red, pink, blue, green and yellow give a punchy vibe to a collection teeming with artistic personality. Oversize round and square shapes evoke the audacity of haute couture scaled down for wearability. The Seraphin collection, on the other hand, embodies a more neoclassical appeal. Timeless silhouettes echo Old Hollywood glamor, and the collection’s custom colors recall vintage tones updated for today’s palette. Seraphin Shimmer takes the glamor even further with details like hand-set Austrian crystals, triple-laminated acetates and brushed-metal hardware. Red Rose offers a more minimalistic and innovative take on eyewear. The collection features daring shapes and thin profiles, marrying a lightweight and airy feel with striking, eye-catching design. With its playful take on light and color, combining crystalline shades of gray, rose and navy with metals, this latest Red Rose collection is a heartfelt ode to modern expression. These latest releases mark another milestone in the ongoing evolution of OGI Eyewear. Well before the advent of COVID-19, OGI Eyewear CEO Rob Rich envisioned an “OGI 2.0” that would merge the company’s historied roots with revitalized brands and product designs. Rich assembled a world-class creative team, including Katja Beier, Director of Marketing, and David Duralde, Chief Creative Officer, to lead the transformation. A longtime veteran of the eyewear industry, Duralde took on the mantle of CCO in January 2020. The Fall 2021 collections represent his latest handiwork. Said Duralde, “Our collections take inspiration from the world around us—we always have our finger on the pulse of what’s happening in fashion, in pop culture, in the news, and the goal with all our OGI brands is to create products that light up our customers’ faces. After the last year, it was more important than ever for us to go big and bold, to bring something fresh and new and invigorating into the world. I’m incredibly proud of our newest products, and I hope that our customers will enjoy our high-quality, brilliantly designed luxury eyewear.” The new releases are available online for Virtual Try-On and for purchase at OGIEyewear.com, or at any of OGI’s authorized retailers. #ogieyewear #ogieyewear #seraphinshimmer #seraphineyewear #redroseeyewear #scojonewyork #ogi #seraphin #shimmer #redrose #eyewear #fall2021collection #eyewearcollection #opticians #branding #premiumfashioneyewear #ogi2

Thank you All who visited OGI Eyewear booth to experience our vision for the season. We are looking forward to seeing you next year at Vision Expo! We hope you had fun and we look forward to seeing you next year! #VisionExpo #ogieyewear #ogifun2021 #ogieyewear #seraphinshimmer #seraphineyewear #redroseeyewear #scojonewyork #ogivew2021 #visionexpowest2021 #theopticalfoundr #visionexpowest #vew2021 #visionexpo