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MINNEAPOLIS, January 30, 2022—Seraphin Shimmer, the luxury eyewear capsule collection from Seraphin, a brand within the OGI Eyewear portfolio, today announced its Spring 2022 offerings, including new Optical styles and an exclusive limited-edition selection of Optical-grade, RX-friendly sunglasses. The latest Seraphin Shimmer Optical and Sun releases capture and expand on the portfolio’s design ethos by exploring a new color palette this season. Seraphin Shimmer continues to deliver a sophisticated dialectical between refined embellishments and modern fashion expression. With designs featuring Austrian crystalline details, set in elegant monotonal textural patterns and gestures, the result is stunningly dramatic and tastefully refined at the same time. The new color expression plays with muted transparent and milky jewel tones, carefully selected to complement and expand the Seraphin Shimmer design philosophy. The Shimmer Sun collection features a concise, limited-edition selection of sunglasses, with five striking frames available in two color choices for each style. This foray into sun products was prompted by the success of the optical collection and customer’s calling for companion sunglass pieces. The release marks a first for Seraphin Shimmer. "What sets our sunglasses apart from, say, your typical retail fashion sun collection is that our styles are stunning and fashion forward, while at the same time designed with the Optical Professional in mind. All the styles are RX’able, having the V-groove, rather than a U-Groove to ensure the lens seats perfectly in the groove and the sizes and shapes are scaled down a bit to make sure the patient has many options for lens comfort. With the Shimmer Sun collection, our aim is to offer a superior product for Optical Professionals and deliver incredible style options so you can continue to provide exciting products and state of the art sun protection in the professional eyecare setting." The sun collection is so beautiful, you may find some patients taking a second color and asking you to make this in a clear RX lens, for the ultimate fashion statement to compliment their sunglass look. Each new product from the spring collection is articulated with Seraphin Shimmer's trademark artistry and craftsmanship, with premium acetates, hand-set crystals, innovative construction and tasteful shapes that evoke graceful upswept movement. Textural and tonal details abound, making Seraphin Shimmer a peerless fit for anyone seeking vintage flair with a modern twist. The Seraphin Shimmer and Shimmer Suns Spring 2022 releases are available for viewing on OGIEyewear.com. About OGI Eyewear An experienced leader. A bold trendsetter. Founded in Minnesota in 1997 as an independent eyewear label, OGI Eyewear continues to support independent eye care professionals and wow eyewear enthusiasts in the most imaginative and creative ways. The brand offers six unique eyewear collections: OGI, Seraphin, Seraphin Shimmer, Red Rose, OGI Kids and SCOJO New York. Visit OGIEyewear.com to learn more. #newstyles #new #newcollections #ogieyewear #seraphin #seraphineyewear #seraphinshimmer #seraphinshimmereyewear #shimmer #eyewear #spring2022 #eyewearcollection #opticians #branding #eyewear #womeneyewear #suns #crystals #shimmersuns #shimmersunglasses #sunglass #sunglasses #opticians #independentopticians #eyecare #luxuryeyewear #luxury #ogi2

MINNEAPOLIS, December 13. 2021—OGI Eyewear, the Minnesota-based indie eyewear company, today unveiled its new Spring 2022 collection. The Spring 2022 collection represents the unique handiwork of veteran eyewear designer David Duralde, who took the helm as OGI Eyewear's Chief Creative Officer in January 2020. Alongside Marketing Director Katja Beier, who joined the company in February 2020, Duralde has toiled to bring new life to and honor the origins of OGI Eyewear's brands. The Spring 2022 collection marks a full year of transformation under Duralde's hand, and the results are immediately apparent in the Spring 2022 product assortment. The flagship collection OGI is a love letter to OGI Eyewear's origins. With product names that give playful nods to Minnesotan vernacular, designs featuring geometric shapes and bright hues, and hardware details that exemplify quality craftsmanship, the OGI Spring 2022 collection is a head-turning tribute to the North Star State. "What sets the OGI collection apart is its disciplined, academic approach to color," said Duralde. "A very delicate balancing act is needed to avoid falling to chaos with so many colors. I really wanted to push the brightness and boldness of the OGI line even further this season without sacrificing wearability. That's why our designs were created with great deliberation— I wanted to marry fine art theory and architectural concepts with these vivid colors and classic tortoiseshell patterns to keep things cohesive, sophisticated, playful and most importantly, inventive." The Spring 2022 release also includes new collections for Red Rose, Seraphin and Seraphin Shimmer. The Red Rose ensemble highlights a modern take on the concept of minimalism, with products that stay lightweight but provide visual impact through precision cut metals and layered designs. Seraphin's repertoire casts eyewear as accessory through the interplay of luxury materials, fine craftsmanship and sculptural looks. Seraphin Shimmer brings in pops of color to its existing roster in the form of jewel toned color ways and also features a capsule release of limited-edition sunglasses—a first for the brand. The OGI Eyewear Spring 2022 reveal comes startlingly early for the eyewear industry, which typically sees announcements in January. "As members of The Optical Foundry, part of our mission is to support eyecare providers," noted Beier. "The independent eyecare community is still challenged by supply chain issues, working to navigate a global situation that is changing all the time. By announcing our new collections early, we hope to help alleviate some of the stress eyecare providers are facing." Duralde agrees. "It's important for us to support the optical professionals as much as the individuals who will be wearing our glasses." It's this philosophy of thoughtfulness that drives Duralde's design process. "Good design creates a relationship not only between the person experiencing it and the design itself, but between the person and the world, too. My goal is to create beautiful work so that those who see, wear and feel that beauty, can reflect and radiate some of it back outwards. It's not quite world peace," he laughs. "But maybe it's a small piece of it in a big world. And to me, that's a good place to start." The full range of OGI Eyewear's Spring 2022 collection can be seen online at OGIEyewear.com. #newstyles #new #newcollections #ogieyewear #ogi #seraphin #seraphineyewear #seraphinshimmer #seraphinshimmereyewear #shimmer #redrose #redroseeyewear #eyewear #spring2022 #eyewearcollection #opticians #branding #eyewear #unisexeyewear #womeneyewear #meneyewear #opticians #independentopticians #eyecare #premiumfashioneyewear #ogi2

MINNEAPOLIS, November 15, 2021—OGI Eyewear today unveiled a refresh of its Red Rose brand, including updated photography and a new Fall 2021 collection of products. This update represents the latest evolution of the style and identity of Red Rose. The brand is a pillar of the OGI Eyewear portfolio: where its sister brands take a maximalist approach towards eyewear, Red Rose is a heartfelt ode to ethereal minimalism. Red Rose is inspired by and embodies the free-spirited innovation of the West Coast. Its latest collection draws further inspiration from the timeless animus of Italy, with products named after iconic Italian cities. Each design is flawlessly balanced and exquisitely crafted out of precious metals and premium acetates in dreamy shades of navy, gray and rose. Daring shapes marry thin profiles for a sublimely modern look. Photographer Kris Ryan, himself a California native, strove to instill the artistry of Los Angeles within the brand photography. "My goal was to capture that quintessential L.A. vibe. It's a very specific sort of feel—casual and laid back and contemporary and innovative at all once," said Ryan. "It's all about being effortless and authentic. That's what I wanted to reflect in the imagery for Red Rose." David Duralde, Chief Creative Officer of OGI Eyewear and the architect of the brand refresh, agreed. "We wanted to evoke the L.A. heritage of the Red Rose brand, with its historical play on thin metal profiles and the airy, lightweight feel that comes from layers of light passing through these translucent acetates. We imagined what modernism might mean today with a deep dive into the cultural heartbeat of the city. L.A. is the land of ideas that come from breaking rules. Nowhere else can you find that juxtaposition of laid back and ambitious, casual and cutting-edge—consider how fertile West Coast soil has been for technology and innovation. So much of that is a result of prizing originality without pretention. In L.A., life is very much about discovering your best self, and then embodying that self and letting the world respond. That's the thesis of Red Rose." The full Red Rose collection is available for virtual try-on and for purchase at OGIEyewear.com, or through the Optical Foundry app for Apple devices. #ogieyewear #redrose #redroseeyewear #eyewear #newcampaign #fall2021 #eyewearcollection #opticians #branding #metalframes #metalglasses #minimalist #eyewear #unisexeyewear #opticians #independentopticians #eyecare #premiumfashioneyewear #ogi2 #losangeles

MINNEAPOLIS, September 22, 2021— OGI Eyewear today announced the launch of new Fall 2021 collections for four of its brands: eponymous flagship brand OGI, Seraphin, Seraphin Shimmer and Red Rose. Each collection showcases a different facet of this year’s fall eyewear trends. In a nod to this season’s colorful fashions, the new OGI collection embraces bold, vibrant combinations of color and shape. Solid and transparent hues of red, pink, blue, green and yellow give a punchy vibe to a collection teeming with artistic personality. Oversize round and square shapes evoke the audacity of haute couture scaled down for wearability. The Seraphin collection, on the other hand, embodies a more neoclassical appeal. Timeless silhouettes echo Old Hollywood glamor, and the collection’s custom colors recall vintage tones updated for today’s palette. Seraphin Shimmer takes the glamor even further with details like hand-set Austrian crystals, triple-laminated acetates and brushed-metal hardware. Red Rose offers a more minimalistic and innovative take on eyewear. The collection features daring shapes and thin profiles, marrying a lightweight and airy feel with striking, eye-catching design. With its playful take on light and color, combining crystalline shades of gray, rose and navy with metals, this latest Red Rose collection is a heartfelt ode to modern expression. These latest releases mark another milestone in the ongoing evolution of OGI Eyewear. Well before the advent of COVID-19, OGI Eyewear CEO Rob Rich envisioned an “OGI 2.0” that would merge the company’s historied roots with revitalized brands and product designs. Rich assembled a world-class creative team, including Katja Beier, Director of Marketing, and David Duralde, Chief Creative Officer, to lead the transformation. A longtime veteran of the eyewear industry, Duralde took on the mantle of CCO in January 2020. The Fall 2021 collections represent his latest handiwork. Said Duralde, “Our collections take inspiration from the world around us—we always have our finger on the pulse of what’s happening in fashion, in pop culture, in the news, and the goal with all our OGI brands is to create products that light up our customers’ faces. After the last year, it was more important than ever for us to go big and bold, to bring something fresh and new and invigorating into the world. I’m incredibly proud of our newest products, and I hope that our customers will enjoy our high-quality, brilliantly designed luxury eyewear.” The new releases are available online for Virtual Try-On and for purchase at OGIEyewear.com, or at any of OGI’s authorized retailers. #ogieyewear #ogieyewear #seraphinshimmer #seraphineyewear #redroseeyewear #scojonewyork #ogi #seraphin #shimmer #redrose #eyewear #fall2021collection #eyewearcollection #opticians #branding #premiumfashioneyewear #ogi2

Thank you All who visited OGI Eyewear booth to experience our vision for the season. We are looking forward to seeing you next year at Vision Expo! We hope you had fun and we look forward to seeing you next year! #VisionExpo #ogieyewear #ogifun2021 #ogieyewear #seraphinshimmer #seraphineyewear #redroseeyewear #scojonewyork #ogivew2021 #visionexpowest2021 #theopticalfoundr #visionexpowest #vew2021 #visionexpo

From the bottom of our hearts: THANK YOU for joining our annual OGI Eyewear National Sales Meeting! Our deepest appreciation goes to every OGI Eyewear Team member and Account Executive who put in the time and travel — from Canada to Texas, from New York to Oregon — to join us for three days in Minneapolis. Your sincere participation and commitment to safety made our event a success. During our time together, we reflected on the journey of the past year and looked towards the future. We had some great conversations, learned new things from each other, enjoyed some great food together and bonded as a team. From The Optical Foundry motto, Independence for Independents, to taking care of and supporting our employees, Account Executives, vendors and customers, we are laser focused on creating a successful partnership further for all. So continue to speak with us openly and honestly. Let us know how we can make your experience better. With our brands revitalized, our spirits refreshed, and our foundation of collaboration and teamwork stronger than ever, this year is set to be the best one yet. We hope you had fun and look forward to seeing you next year! #ogieyewear #ogifun2021 #ogi #salesteam #awards #meeting #salesmeeting #nationalsalesmeeting #eventoftheyear

OGI Eyewear wins 2021 Ultimate Partner Award Nomination! In many ways, the pandemic period proved to be transformative for OGI Eyewear, as we emerged like a phoenix to become an even stronger independent-centric organization. CEO Rob Rich summarizes: "I am so proud of the way our team responded to the call, stepping up to support not only each other, but our customers during this paradigm shift. We have taken the opportunity to reflect, to rethink our business and reaffirm our commitment to the independent optical retail channel." Read full Article at 20/20 magazine #TheOpticalFoundry #RobRich #DavidDuralde #IndependenceforIndependents #Eyewear #2020magazine #VisionMonday #2021UltimatePartnerAward #InthisTogether #EyeSeeYou #InnovativeEyewear #transformation #pandemic #covid19 #businessgoals

Join us for the new podcast episode with the Optical Journal, the most visited optical news and eyewear fashion website in the world! Daniel Feldman speaks with Rob Rich, David Duralde and Zachary Bidwell about the new OGI Eyewear! Listen to the podcast following this link: https://www.opticaljournal.com/the-new-ogi-eyewear-optical-journal-podcast/ #TheOpticalJournal #OpticalJournal #Opticians #TheNewOGIEyewear #RobRich #DavidDuralde #ZacBidwell #ogieyewear #oginews #IndependantOpticians

Join us for a supersized episode of Thrive with Confidence where the Advisors from Acquios Alliance talk with OGI Eyewear! Listen to the podcast following this link: https://thrivewithconfidence.buzzsprout.com/905305 "Tim Merrigan chats with Rob Rich, CEO, David Duralde, Chief Creative Officer, and Zac Bidwell, Sales Director with OGI Eyewear. They discuss how OGI has continued to keep independent private practices a priority, the color and shimmer that they bring to their lines to set them apart, and how they have been supporting practices through the pandemic. They are Independents for the Independent!" #AcquiosAlliance #Acquios #ThriveWithConfidence #RobRich #DavidDuralde #ZacBidwell #ogieyewear #oginews #IndependantOpticians

Date: Tuesday - November 24, 2020 Time of the Tradeshow 1:00PM - 6:00PM Pacific | 2:00PM - 7:00PM Mountain | 3:00PM - 8:00PM Central |4:00PM - 9:00PM Eastern | 5:00PM - 10:00PM Altantic Homepage: https://event-wizard.com/WEBFocusForwardNov24/0/welcome/ Focus Forward will get you inspired and energized as you interact with our members from across the country and hear from keynote speaker Peter Katz. You will have the opportunity to: - Participate in the BMO virtual tradeshow from your customized booth - Connect with members and practice staff from across country through group chat or 1-1 call - Attend Peter Katz Keynote Session OGI Eyewear is looking forward to welcome Canadian partners at a virtual trade show Focus Forward organized by Eye Recommend Group! Do not miss out on the special discounts and learn more about OGI Eyewear 2021 transformation at our virtual booth! Contact your OGI Account Executive or Customer Service Support at info@ogieyewear.com for more details! We are looking forward to see you at Focus Forward Event! Stay Glassy, OGI Eyewear Team #ogi#opticians #smallbusinesses #ogieyewear #seraphin #seraphinshimmer #redrose #bonvivant #scojonewyork #wearehereforyou #socialresponsibility #blog #eyewear #luxuryeyewear #premiumfashioneyewear #fashion #covid19 #businessupdate #oginews #news #press #eyerecommend #focusforward #exchange #peterkatz #canadianopticians #canada